Adjust is the #1 MMP in the world, according to thousands of G2 reviews

It’s official. Adjust is the number one mobile measurement partner (MMP) in the world, based on thousands of reviews on G2. We also hold the top positions for mobile app optimization and click fraud prevention, making Adjust the highest-rated platform globally across the core capabilities that matter most for mobile growth.

In fact, Adjust now ranks #1 across 36 categories and subcategories in total, a reflection of consistent performance across attribution, optimization, analytics, and fraud prevention. These results highlight the strength of our partnerships with clients, reflecting the shared work, trust, and long-term collaboration that lead to the outcomes we’re achieving together.

Let’s take a look at some of the key insights and the areas delivering the strongest impact for clients.

Adjust ranks #1 across multiple attribution capabilities in small-business, mid-market, and enterprise segments. Customers consistently mention Adjust’s strength in areas central to modern measurement, including:

• Cross-system integration
• Decision-making support
• Adaptive learning
• Proactive assistance
• Autonomous task execution
• Natural language interaction

Accuracy, transparency, interoperability and intelligence are foundational capabilities for a reliable MMP, and Adjust leads across all of them.

Adjust is also the top-rated solution for click fraud prevention on G2. Customers rank Adjust #1 in this category for: Market presence, decision making, adaptive learning, cross-system integration, autonomous task execution, and proactive assistance.

This reinforces a core differentiator of Adjust’s Protect pillar: real-time, proactive fraud prevention that blocks invalid traffic before attribution, preserving data integrity and protecting budgets.

Adjust’s mobile app optimization capabilities also hold the highest rankings for the overall category, as well as more granular categories including: decision-making support, adaptive learning, autonomous task execution, proactive assistance, cross-system integration, and user satisfaction.

These results reflect the impact of Adjust’s growing suite of optimization and AI-driven tools, which help teams identify opportunities, act faster, and improve performance with less manual effort.

Beyond specific product categories, customer feedback on G2 also earned Adjust badges in the latest report for: