Adjust joins Adobe Exchange Partner Program to offer enhanced data integration
Today, we’re delighted to announce a premier-level partnership and technology integration with Adobe, as part of the Adobe Exchange program.
By combining mobile app data with data collected from additional touchpoints, current and prospective mutual clients will now be able to build a more complete view of the user journey across all channels — augmenting their customer experience analytics stack. This will empower them to make more informed, targeted marketing decisions to maximize ROI and improve business outcomes.
Unifying your data in one place
Put simply, our new partnership is all about increasing data visibility and accessibility. Our direct, seamless and secure data integration between the technologies encompasses and extends our solutions for marketing, analytics, advertising and e-commerce. Adjust also enables Adobe customers to add mobile and CTV data points to their user journey. No more switching between and migrating data sets - now it’s all in one place.
The unique benefits for marketers include our offering of mobile measurement/attribution, fraud prevention and reporting solutions in one platform — the only app marketing platform to do so — helping brands:
- Measure and analyze where their app users are coming from, and how they interact with their app once it’s installed. Our newest product, Subscription Tracking, is the first in the market to tackle the challenges of subscription attribution.
- Make analytics actionable by automating campaign workflows.
- Protect marketing budgets against mobile performance ad fraud, and protect apps from bots.
Adobe’s clients use Adjust data to complement their stack
Adobe’s premier partner designation recognizes a select group of highly complementary, best-in-class solutions that extend Adobe Experience Cloud capabilities. The partnership also opens the way for in-depth collaboration and further integrations between Adjust and Adobe, along with new innovations that increase the strategic value of each. We’re looking forward to furthering our partnership in the coming months and driving growth for our clients.
As a driver in innovation in mobile marketing, we’re thrilled to become a premier partner in the Adobe Exchange Partner Program, bringing actionable analytics and measurement, fraud prevention and automation to leading businesses globally — and with a single platform approach Adobe customers are used to. We are excited to see the business benefits both our current and future clients will see from this new relationship.
As customer activity shifts along with the pandemic, advertisers are facing greater challenges connecting mobile marketing spend to app revenue and customer lifetime value. Adobe is delighted to have Adjust as a premier partner, giving advertisers the capability to see mobile data across all available channels, automate campaign reporting and protect ad dollars from fraudsters in one place.
Head of Platform Partners and Strategy,
Adobe Experience Cloud