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Adjust
Products

Measure

Unlimited measurement on mobile, web, CTV, PC, and console.

Analyze

Powerful analytics, reporting, and visualizations in Datascape.

Engage

Guide high-value users to your app with growth-boosting experiences.

Recommend

Make smarter decisions with AI-driven, next-generation measurement.

Automate

Streamline operations and amplify your marketing with automation.

Protect

Safeguard your data and prevent mobile ad fraud.

View All Products
Solutions

Adjust Growth Copilot

Your AI partner for smarter growth. Ask questions, get instant answers.

iOS & SKAN

Leverage machine-learning for scalable iOS and SKAdNetwork success.

CTV & OTT

Power-up omnichannel success and make connected TV a performance channel.

ROI Measurement

Effortlessly increase ROI and ROAS with accurate data and holistic views.

Fraud Prevention

Protect your data and budgets with proactive mobile ad fraud prevention.

PC & Console

Expand your horizons and power up PC and console games measurement.

Incrementality

AI-powered, next-gen incrementality analysis for granular campaign insights.

Deep Linking

Scale engagement and conversions with frictionless, multi-platform experiences

Why Adjust

Discover

Why Adjust

Privacy and security

Partner marketplace

Success stories

Winning Results

Random Logic Games: Reduced operational costs by 40%

Duolingo: Boosted LTV and Day 7 retention

View all
Pricing
Resources

Learn

Blog

Webinars

Ebooks

Guides

Success stories

Glossary

Hot Topics

Ebook

Mobile app trends: 2025 edition

Gaming app insights report 2025

Deep linking guide

The future of mobile measurement playbook

Resources Overview
Log In
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Gijsbert Pols

Director of Connected TV and New Channels, Adjust

Gijsbert Pols, PhD., is Director of Connected TV and New Channels at Adjust. A veteran in digital measurement, he has developed Adjust's connected TV measurement offering, making the company one of the key innovators in the CTV industry.

Jan 12, 2023

Ad fraud on CTV, how it works, and what you need to know

Connected TV is growing rapidly as a performance channel, & so is mobile ad fraud in the space. Adjust’s Gijsbert Pols explains how it works & how to avoid it.

May 11, 2022

Adjust CTV AdVision: The first comprehensive CTV measurement solution

Check out Adjust’s CTV AdVision solution. See how it meets marketers' needs for accurate CTV measurement, proving ROI, & CTV's impact on other channels.

Jan 04, 2022

QR codes - the key to scaling Connected TV ads on YouTube

Lead Product Strategist at Adjust, Gijsbert Pols, outlines how app marketers can make the most of the increasing number of YouTube users accessing content via CTV.

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