Out now! A deep dive into deep links: The all-in-one handbook

We’re thrilled to announce the release of our brand new ebook, A deep dive into deep links: The all-in-one handbook for mobile app marketers, developers, and product managers.

As journeys become increasingly multi-channel, deep linking is more critical than ever, enabling the seamless funneling of users from external channels to specific and relevant in-app content. When implemented effectively, it reduces—or even eliminates—friction, boosts conversion rates, and strengthens brand reputation.

A deep dive into deep links provides all the details you need to benefit from effective deep linking, enhance user engagement, and supercharge app performance.

As an all-in-one guide, this ebook delves into the transformative potential of deep linking to mobile marketing and development strategies. You’ll uncover how this technology streamlines user experiences, levels up retention rates, and enables you to deliver tailored, personalized, and direct experiences that positively impact ROI at every stage of the user journey.

What you’ll learn:

1. Types of deep links: Understand the differences between direct, deferred, and contextual deep links, and learn when to use each type for maximum impact.
2. Common challenges and solutions: Explore how Adjust’s TrueLink addresses issues like limited coverage, complex link creation, and routing errors, ensuring smooth user journeys across all platforms and environments.
3. Real-world applications: Discover how deep linking can be applied for various verticals, including shopping, gaming, and finance.
4. Web-to-app transitions: Learn about smart banners and smart scripts to enhance user engagement and improve conversion rates from web to app.
5. Implementation guide: Get step-by-step instructions on setting up deep links with Adjust, including how to switch from Firebase Dynamic Links to TrueLink.

Download A deep dive into deep links: The all-in-one handbook for mobile app marketers, developers, and product managers today and unlock the full potential of deep linking for your app.