Download now! The finance app insights report: 2025 edition

Global finance app activity continues to rise, with sessions up 16% year-over-year in H1 2025. To meet new standards for reliability, security, and transparency, finance app teams are improving performance through AI, automation, and accurate measurement. These solutions allow marketers access to (and insight into) the data they need for fast, evidence-based decision making.

We’re excited to announce the release of the The finance app insights report 2025: Deep dive into scalable user acquisition, featuring data and benchmarks, expert analysis, and actionable insights to help marketers uncover opportunities, refine strategies, and drive results across user acquisition, retention, and monetization.

• Find out how AI and automation are being used across the finance app ecosystem, supporting fraud prevention, compliance, and data analysis.
• Explore the key trends shaping finance app development, from open banking and embedded finance to RegTech innovation.
• Get success stories from across the industry, featuring finance apps that improved ROI, increased retention, and grew their businesses with Adjust.

• LATAM led finance app growth with installs up 59% YoY in H1 2025 and sessions up 70%.
• Banking apps recorded the highest day 1 retention among all finance subverticals, reaching 20.6%
• Finance app cost per install (CPI) decreased from $1.51 to $1.13, while installs per mille (IPM) increased from 2.46 to 2.76.

Secure your copy of The finance app insights report 2025: Deep dive into scalable user acquisition now!