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Guide high-value users to your app with growth-boosting experiences.
Recommend
Make smarter decisions with AI-driven, next-generation measurement.
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Streamline operations and amplify your marketing with automation.
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Safeguard your data and prevent mobile ad fraud.
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Deep Linking
Scale engagement and conversions with frictionless, multi-platform experiences
Fraud Prevention
Protect your data and budgets with proactive mobile ad fraud prevention.
iOS & SKAN
Leverage machine-learning for scalable iOS and SKAdNetwork success.
CTV & OTT
Power-up omnichannel success and make connected TV a performance channel.
ROI Measurement
Effortlessly increase ROI and ROAS with accurate data and holistic views.
PC & Console
Expand your horizons and power up PC and console games measurement.
Incrementality
AI-powered, next-gen incrementality analysis for granular campaign insights.
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Ebook
Mobile app trends: 2025 edition
Gaming app insights report 2025
Deep linking guide
The future of mobile measurement playbook
Oct 29, 2025
Download now! The finance app insights report: 2025 edition
Explore the essential data and trends shaping finance app growth in 2025, with expert insights to boost UA performance, retention rates, and monetization efficiency.
Jan 08, 2026
Key mobile app market trends and predictions for 2026
Hear from Adjust experts on what’s to expect for the mobile app market in 2026, from AI-analytics to cross-platform measurement, predictive analytics, user behavior, and more.
Nov 25, 2025
Custom dashboards, built for how mobile marketing teams actually work
Create and customize dashboards directly in Adjust to analyze performance data with templates, custom widgets, and your own visualizations.
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Jan 07, 2026
Unpacking 2025 festive season app trends
Discover how app installs and engagement shift across the 2025 festive season, and learn how to apply these insights to acquisition and retention planning year-round.
Dec 30, 2025
Soft launch strategies for success
A soft launch lets you test your app with real users and gather actionable data. This guide provides a complete framework for planning, executing, and measuring a successful soft launch.
Dec 18, 2025
Dynamic segmentation for app marketers 101: A guide to real-time targeting
Learn how dynamic segmentation keeps your app audiences accurate in real time, helping marketers personalize journeys and drive stronger acquisition and retention.
Dec 11, 2025
How to increase app downloads and reach high-LTV users
Improve how you attract, convert, and retain users. A clear guide to increasing app downloads in ways that support real, lasting growth.
Dec 03, 2025
Bringing precision to fraud prevention with Conversion Rules
Conversion Rules add a flexible layer to Adjust’s fraud prevention, allowing teams to block unwanted installs and events before attribution for cleaner, more trustworthy data.
Nov 28, 2025
Customer segmentation for apps: How to build and reach valuable audiences
A complete guide to customer segmentation for apps, covering how to create, activate, target, and measure high-value audiences.
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