Out now! Mobile app trends spotlight edition: LATAM 2026

High levels of app usage and increased integration of monetization models have made Latin America one of the most active and closely watched markets in the global ecosystem. While the region continues to attract investment and offers multitudes of opportunities to scale, it's also presenting new challenges. 

So how can marketers navigate this landscape and make fast, informed decisions to grow their app? Act on the latest data.

In our latest report, Mobile app trends spotlight edition: LATAM 2026, we’ve analyzed key metrics across LATAM markets and fast-growing verticals to provide you with everything you need to assess how you compare, where to focus next, and catalyze growth.

• Insights based on aggregated data from hundreds of apps across LATAM, including finance, e-commerce, messaging, games, and more.
• App installs and sessions in LATAM overall grew 13% and 20% YoY in 2025.
• In 2025, LATAM e-commerce app installs also increased 17% YoY, alongside a  30% sessions boost.
• In Q1 2026, LATAM users spent more time in finance apps, with session lengths increasing to 6.03 minutes, up from 5.88 minutes in 2025.

Ready to see where LATAM is heading? Download Mobile app trends spotlight edition: LATAM 2026 now.