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Adjust at MAU 2026: Get the rundown of a week in Vegas
Adjust was proud to return as title sponsors of MAU 2026. Now in its second decade, MAU (Mobile Apps Unlocked) is one of the mobile industry's most established annual gatherings — held each year in Las Vegas and drawing thousands of app marketers, growth teams, and technology partners to tackle what's next for the app economy. Few events match its scale or its ability to pull the entire mobile industry into the same room.
As a cornerstone presence at the event, Adjust took the keynote stage, hosted customers and partners at our booth whilst running a packed schedule of additional events around Vegas.
Read on for highlights.
At the booth: Behind the apps
Our booth was a hotspot on the floor throughout the week. A meeting point for marketing leaders across industries such as gaming, ecommerce, fintech, travel, entertainment, health and fitness, and beyond. We talked app growth, measurement, and the road ahead for mobile.
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On stage: Agentic mobile marketing
A major highlight of the week was Adjust SVP Alex Li’s appearance on the MAU Main Stage, where he presented the vision for Adjust’s Agentic Growth Management.
Key takeaways:
- How mobile marketers can use agentic AI to move from manual optimization to goal-driven campaign management
- Opportunities to automate decisions across budgets, bids, creatives, and targeting in real time
- Why the continuous growth loop is too complex and time-intensive to run manually at scale
- How Adjust Agentic Growth Management fits into this landscape as the execution layer between data and action
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The after-hours agenda
Across four days, Adjust hosted and co-hosted a packed lineup of events that took full advantage of everything Las Vegas has to offer.
We kicked things off on Monday with Hold my Beer together with Mintegral, Craftsman+ and Magnite on the Vegas boulevard. Tuesday started with a JP Hosted Lunch & Workshop in our Skyloft and the evening was packed with back-to-back events. We hosted Consumer Happy Hour together with Superwall, Valid and Bravo, attended the the MAU Opening Party, Above the Noise with Vibe, AppTweak, and Almedia in the MGM Grand and co-hosted the Appier x Adjust Karaoke Party (featuring some classic renditions from our Sales and Marketing teams).
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On Wednesday we hosted the Adjust & Valid.co Skyloft Session, took over the iconic BetMGM Sportsbook lounge for Skybox Social, cohosted our Level Up Happy Hour with TikTok, sat down for an Adjust-hosted VIP Dinner, and closed out the night at MAU or Nowhere at the Encore Beach Club.
Thursday brought the week to a close with the MAU Closing Party at Hakkasan nightclub.
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Until next year...
MAU 2026 delivered on every front. The keynote, the side events, the booth , the energy — all of it pointed to an industry that is moving fast and thinking hard about what comes next.
None of it would have been possible without the partners and teams on the ground that helped bring the week to life. From co-hosting events to showing up in force throughout the conference, thank you to everyone who joined us, stopped by the booth and took part in our events.
If we didn’t get a chance to connect in Vegas, let’s talk now. Reach out your Adjust contact person for more information, or request a demo today to get started.
MAU 2027 will be moving from the MGM Grand to a new home at the Bellagio - see you there!
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