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Effortlessly increase ROI and ROAS with accurate data and holistic views.
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Protect your data and budgets with proactive mobile ad fraud prevention.
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Expand your horizons and power up PC and console games measurement.
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Ebook
Mobile app trends: 2025 edition
Gaming app insights report 2025
Deep linking guide
The future of mobile measurement playbook
May 21, 2025
Introducing Adjust Growth Copilot - now in beta!
AI-powered answers and in seconds. Growth Copilot helps marketers move faster, make smarter measurement and analytics decisions, and focus on what drives growth.
Aug 05, 2025
Add the shopping app insights report 2025 to your cart now!
Discover what’s driving shopping app growth in 2025. Stay ahead with essential data and expert insights on AI, omnichannel strategy, shifting shopper behavior, and Q4 readiness.
May 22, 2025
Switch your deep linking from Firebase to Adjust in three simple steps
With the deprecation of Google’s Firebase Dynamic Links, learn how quick and easy it is to switch your deep linking to Adjust’s TrueLink.
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Aug 22, 2025
Demystifying Cohort KPIs, Part 3: Tracking event conversions and funnels
This article completes our Cohort KPIs series, showing how event conversion metrics reveal user journey patterns, identify drop-off points, and guide product and marketing optimization.
Aug 21, 2025
External payments and the future of mobile app monetization
Featuring Xsolla, we explore how to approach mobile revenue via external web stores, into addition to traditional app store models.
Aug 14, 2025
Mobile app monetization trends: How are apps making money?
Learn how leading mobile teams are driving revenue through adaptive monetization, matching ads, IAPs, and subscriptions to user segments and preferences.
Aug 07, 2025
From scan to scale: How to drive app growth with QR codes
Get practical strategies to grow your app with QR codes, including the latest trends, use cases, and success stories.
Jul 30, 2025
Scaling ROAS with mobile marketing automation
Discover how mobile marketing automation transforms campaign management, helping marketers scale ROAS by turning performance data into automated, real-time decisions.
Jul 24, 2025
Demystifying Cohort KPIs, part 2: Analyzing revenue performance
This article continues our Cohort KPIs series, examining how revenue metrics such as LTV and ARPU enable marketers to understand monetization patterns and drive profitable growth.
Jul 22, 2025
Just released! Mobile app trends 2025: Japan edition
Adjust and Sensor Tower bring you the latest performance data, vertical trends, and expert analysis needed for strategic growth in Japan’s exciting and competitive app market
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