Blog Switching your MMP to Adjust is easier t...

Switching your MMP to Adjust is easier than you think

Micah Motta, Senior Content Writer, Adjust, Dec 15, 2022.

You might be surprised to learn that many of Adjust’s clients have migrated from other mobile measurement platforms (MMPs). Whether it’s the price point, a lack of in-depth analytics and metrics, or poor support, mobile app marketers and user acquisition managers know they need to find a more robust MMP. Yet, they often put this off because they believe the migration process will be painful, difficult, and even costly. However, Adjust is more than an MMP; we’re a mobile analytics platform whose bread and butter is making migration for incoming clients a breeze. That’s a promise.

What makes migration to Adjust effortless?

We believe every Adjust client should be set up for success from the beginning. Our onboarding process is thorough and tailored to each app business. Even after a client has finished their onboarding, we offer continual support and education, complete with workshops and calls. Our global support team offers round-the-clock support with an industry-leading response time of fewer than three hours.

"Adjust has been amazing - helping us through QA, educating our engineers who aren’t necessarily marketing experts, teaching them what the different nuances are... without Adjust’s support, it would have been nearly impossible to get things off the ground."

Arthur Jun

Head of Performance Marketing & Media, Duolingo

Adjust has a simple 3-step client migration process

Adjust will onboard your business in a few short weeks. No question will be left unanswered, and our best-in-class Client Services and Account Management teams will be with you throughout the entire process and beyond.

1. We’ll set up your account

Adjust will work with your team to start a personalized onboarding program and identify the specific campaign settings, historical data, and trackers you wish to set up in Adjust.

2. We’ll migrate historical data

We’ll provide you with a templated CSV with which you can collect your historical data from your current provider. Then, we’ll migrate this data to your Adjust account, preventing data loss and data duplication.

3. We’ll configure campaign and partner setups

Retaining your existing campaign and partner configurations is easy as we’ll help you to do so! Additionally, if you want your data fed into your business intelligence tool, we’ll help you to configure your callbacks for this before you go live.

“Adjust was very present. They knew how to set their projections, they knew how to reassure us about the issues we had previously, and it was a well-known tool that came with many recommendations from other app companies.”

Fakhredine Haddad

Responsable Acquisition, FNAC

Adjust empowers over 100,000 businesses to grow their apps. We’ve selected a few examples below in which clients have migrated and found exponential growth by making Adjust their mobile analytics platform.

Results from Adjust clients who’ve migrated:

Random Logic Games reduced operational costs by 40%.
Jazeera Paints saw an 86% increase in transactions in-app.
Magic Tavern topped the most downloaded game list in 142 countries.
Traveloka enjoyed a 30% increase in in-app engagement and conversions.
Emirates NBD reduced cost per acquisition by 80%.

Convinced? Request a personalized demo and one of our experts will reach out to you shortly. Once you see the Adjust platform in action and the additional offerings we bring as a mobile analytics platform, we’re confident you’ll wish to switch over from your MMP, and we’re excited to help you do so (again, as effortlessly as possible).