Just released! A full-funnel approach to CTV marketing 2024

We're thrilled to announce today’s release of Wurl’s industry-leading resource, A Full-Funnel Approach to CTV Marketing 2024. Created in partnership with AppLovin and Adjust, this in-depth guide navigates the evolving landscape of connected TV (CTV) and its increasing role in brand and performance marketing strategies.

1. CTV in 2024: An introduction to the state of CTV and its pivotal role in modern marketing, addressing both opportunities and challenges.

2. Market overview: This report provides insights into the key trends, including the surge in ad spending due to events like the Olympics and elections.

3. How to develop a full-funnel strategy:

   • Awareness stage: Techniques for growing positive attention and making an impact with CTV advertising.
   • Consideration stage: Strategies to keep your brand top of mind with innovative ad formats and enhanced targeting.
   • Decision stage: Tactics to drive conversions, leveraging CTV’s unique capabilities for performance marketing.

• Strategic foresight: This guide combines expert insights from Wurl, AppLovin, and Adjust, complete with comprehensive data to equip marketers with the tools they need for success.
• Innovative approaches: Learn about the latest advancements in CTV advertising, from data-driven targeting to interactive ad features.
• Real-world applications: Includes case studies and real-world examples of successful CTV strategies in action.