Enable ChatGPT Ads campaign measurement with Adjust

ChatGPT has become one of the world's largest discovery platforms. Now, with the launch of ChatGPT Ads, marketers can run advertising campaigns directly within ChatGPT, creating a new channel for user acquisition (UA).

As advertisers begin testing this channel, measurement becomes critical. ChatGPT Ads may be a new advertising environment, but marketers still need answers to familiar questions. Which campaigns are driving installs? Which users are converting after downloading an app? How does performance compare—or interact—with the rest of the media mix? How do campaigns need to be optimized to ensure ROI positive results and business outcomes? 

Today, Adjust is announcing support for ChatGPT Ads. With Adjust, advertisers can connect campaign activity in ChatGPT Ads with installs and post-install events, giving a clearer view of performance enabling measurement of metrics including impressions, clicks, spend, CTR, CPC, CPM, and more.

Adjust's integration with ChatGPT Ads, enables advertisers to measure app activity driven by ChatGPT Ad campaigns and report conversion events back to OpenAI—just as they would with any other supported advertising partner.

Once you’ve created a ChatGPT Ads account, you’ll have access to OpenAI’s Ad Manager and complete the rest of the setup in Adjust. Advertisers configure the ChatGPT Ads module, enter their ChatGPT Ads credentials, and choose which Adjust events should be mapped to ChatGPT Ads conversion events. Adjust then provides URL templates for clicks and impressions that can be used as campaign targets in OpenAI’s Ads Manager, including campaign structure, deeplinks, and fallback destinations where required.

When a campaign is live, users can interact with ads in ChatGPT and be directed through Adjust URLs that prompt them to install or open the app. From the moment the user opens the app, Adjust can report conversion events, purchases, and other relevant in-app activity to ChatGPT Ads through the Conversions API.

To configure the ChatGPT Ads module in Adjust, advertisers need to:

• Select Partners under Campaign Lab
• Select New partner > ChatGPT Ads
• Choose the relevant app
• Enter their ChatGPT Ads API key (you can generate this from the Settings page in OpenAI’s Ads Manager) and Pixel ID
• Map Adjust events to ChatGPT events
• Use the Adjust URL templates as campaign targets in OpenAI’s Ads Manager

Once those steps are complete, Adjust can measure app activity from ChatGPT Ads and send mapped conversion events to OpenAI. Adjust will invoke relevant Advertiser APIs on the advertiser’s behalf, including ad spend data collection, bid/budget controls via rules, creative uploads, and more. 

Get granular information on how to enable data sharing, set your data sharing options, map events, map parameters, and configure all relevant settings in our ChatGPT Ads documentation. 

ChatGPT Ads is creating a new way for advertisers to reach (often very high-intent) users inside ChatGPT. Adjust’s support helps make that activity measurable and data-driven from the start.

By connecting ChatGPT Ads with Adjust, advertisers can attribute app activity from ad campaigns in ChatGPT, report conversion events through the Conversion API, and evaluate and optimize this new channel with the measurement standards they already use across all app marketing.

To get started measuring ChatGPT Ads with Adjust, check out our detailed set-up documentation, reach out to your contact at Adjust, or request a demo today.