Mobile Fraud

Mobile Fraud is a constantly evolving battleground, with fraudsters constantly finding new ways to defraud advertisers, publishers or supply partners by exploiting mobile advertising technology. Keeping your advertising budget safe from mobile fraud is essential for any mobile marketer, so make sure you understand the tools and techniques you'll need to defend against click spamming, click injection or SDK spoofing.

Blog Topics Mobile Fraud

Dec 3, 2020

Mobile ad fraud increases across all verticals in 2020

What’s the scale of mobile ad fraud in 2020? Our data shows fraud rates are increasing across all verticals, with fraudsters faking more organic installs

Sep 8, 2020

The challenges of gaming and ‘bot fraud as a service’

Alon Dayan shares how bots can impact on the user experience for games and why it’s important to ensure you have the best protection against bot fraud

Aug 26, 2020

Top three takeaways from Adjust's GDC Summer Virtual Session hosted by Unbotify’s Alon Dayan

Unbotify CTO and co-founder Alon Dayan gives an in-depth breakdown of the problems of in-app bots

Jun 9, 2020

Why do you need fraud prevention?

Stopping mobile ad fraud should become your biggest priority before you become a target for fraudsters.

May 5, 2020

Unbotify, one year on: Interview with CTO Alon Dayan

Unbotify is trying to shift the conversation about bot fraud. We talked to Alon Dayan to find out how they plan to do that.

Apr 30, 2020

How fraudsters make money: Everything you need to know about ad fraud

Learn how fraudsters make their money with this guide to ad fraud.

Feb 17, 2020

The Fraud Prevention Suite turns 4!

“The bots shall prevail!” Dr. Blackbox declares in issue #4 of Liftoff’s Mobile Hero Comics — but that won’t happen if Adjust has anything to say about it.

Nov 14, 2019

How bot fraud affects Gaming and Ecommerce apps – and how to fight back with anti-bot protection

Learn how to protect your gaming or ecommerce app from in-app bot fraud, here.

Nov 5, 2019

Happy birthday CAAF: The coalition’s strongest year to date

On September 19, 2017 we launched the Coalition Against Ad Fraud — known as CAAF. We’re happy to celebrate a second anniversary for an initiative that is still going strong.

Sep 27, 2019

Types of mobile click fraud: Understanding click spam and click injection

Learn everything you need to know about different types of mobile ad fraud.

Sep 18, 2019

Attribution companies vs. fraud detection vendors: Who does it better?

With ad fraud costing the industry an estimated $6.5 billion to as high as $19 billion, more than ever you have to watch for the signs of stolen budgets and damaged data.

Aug 12, 2019

Fighting bot fraud effectively: A Mobile Presence podcast recap with CTO Paul H. Müller

Tune in to learn about the growing issue of bot fraud on mobile and apps, and what mobile marketers need to know and watch out for.