Blog Topics Mobile Fraud

Mobile Fraud

Mobile Fraud is a constantly evolving battleground, with fraudsters constantly finding new ways to defraud advertisers, publishers or supply partners by exploiting mobile advertising technology. Keeping your advertising budget safe from mobile fraud is essential for any mobile marketer, so make sure you understand the tools and techniques you'll need to defend against click spamming, click injection or SDK spoofing.

Stopping mobile ad fraud should become your biggest priority before you become a target for fraudsters.

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Jun 9, 2020
Why do you need fraud prevention?

Learn how fraudsters make their money with this guide to ad fraud.

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Apr 30, 2020
How fraudsters make money: Everything you need to know about ad fraud

“The bots shall prevail!” Dr. Blackbox declares in issue #4 of Liftoff’s Mobile Hero Comics — but that won’t happen if Adjust has anything to say about it.

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Feb 17, 2020
The Fraud Prevention Suite turns 4!

Learn how to protect your gaming or ecommerce app from in-app bot fraud, here.

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Nov 14, 2019
How bot fraud affects Gaming and Ecommerce apps – and how to fight back with anti-bot protection

On September 19, 2017 we launched the Coalition Against Ad Fraud — known as CAAF. We’re happy to celebrate a second anniversary for an initiative that is still going strong.

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Nov 5, 2019
Happy birthday CAAF: The coalition’s strongest year to date

Learn everything you need to know about different types of mobile ad fraud.

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Sep 27, 2019
Types of mobile click fraud: Understanding click spam and click injection

With ad fraud costing the industry an estimated $6.5 billion to as high as $19 billion, more than ever you have to watch for the signs of stolen budgets and damaged data.

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Sep 18, 2019
Attribution companies vs. fraud detection vendors: Who does it better?

Tune in to learn about the growing issue of bot fraud on mobile and apps, and what mobile marketers need to know and watch out for.

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Aug 12, 2019
Fighting bot fraud effectively: A Mobile Presence podcast recap with CTO Paul H. Müller

In this short article, we will cover how Adjust keeps our data secure, and why a closed source SDK is not harder to spoof than an open-source SDK. Learn more.

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Aug 7, 2019
SDK Spoofing, and open vs. closed-source technology

Learn how to use common sense to combat mobile ad fraudsters and protect your UA budget.

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Aug 1, 2019
A common sense approach to mobile ad fraud

What is the true scale of mobile ad fraud? In this month's fraud roundup, we look at why there can be such disparity between reports.

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Jul 2, 2019
Ad Fraud Roundup: How much are fraudsters costing advertisers?

Katie Hutcherson-Madding and Unbotify’s Yaron Oliker spoke about in-app bot fraud at GamesBeat Summit 2019 - read our summary of the panel here.

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May 27, 2019
Bot or human? Our panel at Gamesbeat Summit 2019