Mobile ad fraud

Mobile ad fraud is a constantly evolving battleground, with fraudsters continually finding new ways to defraud advertisers, publishers, or supply partners by exploiting mobile advertising technology. Keep your advertising budget safe from mobile fraud with Adjust’s tools and techniques to defend against click spamming, click injection, and SDK spoofing.

Blog Topics Mobile ad fraud

May 08, 2023

How Adjust is staying ahead of mobile ad fraud in 2023

Learn how to protect your campaigns from click spam and combat mobile ad fraud in 2023. Get actionable tips for securing, optimizing, and protecting your spend.

Jan 12, 2023

Ad fraud on CTV, how it works, and what you need to know

Connected TV is growing rapidly as a performance channel, & so is mobile ad fraud in the space. Adjust’s Gijsbert Pols explains how it works & how to avoid it.

Feb 18, 2022

Why do you need fraud prevention?

Mobile ad fraud is a serious problem that impacts user acquisitions marketers’ campaigns and budgets. Learn how to detect and prevent ad fraud, improving UA and user experience.

Dec 03, 2020

Mobile ad fraud increases across all verticals in 2020

What’s the scale of mobile ad fraud in 2020? Our data shows fraud rates are increasing across all verticals, with fraudsters faking more organic installs

Sep 08, 2020

The challenges of gaming and ‘bot fraud as a service’

Alon Dayan shares how bots can impact on the user experience for games and why it’s important to ensure you have the best protection against bot fraud

Aug 26, 2020

Top three takeaways from Adjust's GDC Summer Virtual Session hosted by Unbotify’s Alon Dayan

Unbotify CTO and co-founder Alon Dayan gives an in-depth breakdown of the problems of in-app bots

May 05, 2020

Unbotify, one year on: Interview with CTO Alon Dayan

Unbotify is trying to shift the conversation about bot fraud. We talked to Alon Dayan to find out how they plan to do that.

Apr 30, 2020

How fraudsters make money: Everything you need to know about ad fraud

Learn how fraudsters make their money with this guide to ad fraud.

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