Audience segmentation

The growing importance of segmentation in mobile marketing has been driven by the need for personalization. By segmenting their audience, mobile marketers can create more targeted and relevant campaigns that resonate with their customers, leading to higher engagement and conversion rates. Learn how to create highly personalized campaigns that speak directly to your customers.

Blog Topics Audience segmentation

Nov 08, 2023

Mastering Apple’s Custom Product Pages to level-up your ASA and ASO performance

Get strategic with Apple’s Custom Product Pages to enhance campaign performance, drive up conversion rates, and boost paid and organic results on the App Store.

Sep 12, 2023

The proximity power of geofencing marketing for apps

Learn the definition of geofencing marketing, what geofencing is used for, how to boost opt-in rates for geofencing consent, and tips on creating the best campaigns.

Jun 01, 2023

Reignite the spark: How retargeting can give your user base a second life

Learn how to retain existing users and re-engage churned users for your app’s sustained success, including how retargeting works and how to use retargeting ads.