Audience segmentation

The growing importance of segmentation in mobile marketing has been driven by the need for personalization. By segmenting their audience, mobile marketers can create more targeted and relevant campaigns that resonate with their customers, leading to higher engagement and conversion rates. Learn how to create highly personalized campaigns that speak directly to your customers.

Blog Topics Audience segmentation

Jun 01, 2023

Reignite the spark: How retargeting can give your user base a second life

Learn how to retain existing users and re-engage churned users for your app’s sustained success, including how retargeting works and how to use retargeting ads.

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