Turkey app trends 2025

Out now! Mobile app trends spotlight edition: Türkiye 2025

Türkiye’s mobile app market has established itself as a globally competitive force, ranking among the top 10 countries for both downloads and time spent in apps. With a mobile-first younger generation, high user engagement, and advanced infrastructure, Türkiye offers developers and marketers a unique opportunity to scale and achieve sustained growth.

We’re excited to introduce our latest report: Mobile app trends spotlight edition: Türkiye 2025. Packed with strategic data and actionable insights, this guide equips you with everything needed to accelerate conversions, boost retention, and measure performance with precision.

A sneak peak of what you’ll find inside

  • In H1 2025, gaming installs were 4% higher YoY, with sessions up 12%.
  • Finance app retention in Türkiye was stronger than both the MENAT region and global benchmarks, with 15% on day 1 and 5% on day 30.
  • E-commerce installs dipped 7% YoY, but sessions grew 4%, showing resilience compared to global (-14%) and MENAT (-26%) declines.

Want the complete analysis? Download the Mobile app trends spotlight edition: Türkiye 2025 now.

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