The Adjust
Mobile Measurement Glossary

Welcome to Adjust's Mobile Marketing Glossary, where you'll find everything you need to know for a successful mobile ad campaign, and beyond. New to Mobile Marketing, or trying to broaden your industry knowledge? We've defined everything from User Acquisition to Deep Linking to help you build your knowledge – get ready to learn and dive in!



What is an SDK?

An SDK, or software development kit, is a set of tools that allows a developer or team the ability to build a custom app, which can be added on (or connected to) another program.

Why Are SDKs Important?

SDKs allow programmers to develop apps for a specific platform. This means that SDKs create the opportunity to enhance apps with more functionality, as well as include ads, push notifications and more onto the system. Without an SDK, a lot of this pre-built functionality would have to be made from scratch. They not only let you to create new tools efficiently but make the process easy for everyone, as everything is pre-built. New features just need to be made compatible with the current system.

SDKs and Adjust

Adjust’s SDK hosts a ton of features which stand out from the pack. For starters, you only have to install one to begin tracking. The installation process is quick and functions on whatever platform or framework you have. We work hard to minimize the size of our SDK to reduce bloat, ensuring it won’t take up too much space on your app.

Our SDK is also open-source (in fact, you can find it here, along with our documentation.) We’re very proud to be an open-source company, and you can find out a lot more about why this is in this article.

That doesn’t mean we skimp on safety. In fact, all communications from our SDK are encrypted for full security, and we privately host the servers which handle your data instead of utilizing the cloud.

If you’d like to know much more about our SDK, take a look at the full page of information here.

Related Resources

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