The App Store in 2016: App zombies, lists and ranks
Get the lowdown on the apps we call 'App Zombies,' and find out what they mean to the App Store. We've looked through three years of data to find out what Zombie Rates are per market, and present them along with a global figure which might take you by surprise. We also share our thoughts on what needs to happen for the App Store to change in order to reduce the Zombie Rate, giving apps more opportunity to be found organically.
This report will show you:
A full explanation of what App Zombies are, and why they hurt app businesses
Surprising statistics about the number of apps that can’t be found on the App Store
What the Zombie Rate looks like for your local market