Chapter

User Acquisition

When talking about user acquisiton, building a highly engaged user base should be the ultimate goal for any app marketer. In this chapter, InMobi will walk you through how understanding the target audience can help decide the right mix of offline and online ad spends.

You'll learn about:

  1. The 3 stages of an app's lifecycle
  2. The best performing acquisition channels
  3. How to effectively measure and optimize your efforts
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