User Retention

User retention is a metric that shows you how well users are engaged with your app. Measuring retention creates an opportunity to grow a devoted user base and increase revenue and LTV for the app. In this chapter, Criteo will cover the essentials, from how to set up the most effecient strategy to the most important KPIs to monitor.

You'll learn about:

  1. Why should user retention be driven alongside your user acquisition efforts
  2. The key tactics for paid app retention
  3. How to leverage your data to lift your app's ROI
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