Today, we are excited to announce that Adjust has entered into a definitive agreement to acquire the award-winning cybersecurity and AI startup Unbotify. Following the acquisition of the data aggregation platform Acquired.io in December 2018, we continue to bolster our product offering by adding Unbotify’s disruptive technology to our Fraud Prevention Suite.
Each day Adjust rejects around one million fraudulent activities, and this is only the tip of the iceberg. Fraudsters continue to develop new methods on how to steal advertising budgets on a global scale. Looking at recent conservative predictions, advertisers and brands will lose an estimated $50 billion as a result of ad fraud by 2025. One of the most problematic types of ad fraud is initiated by bots which are able to fake human-like views, clicks and engagements on ad campaigns - and therefore often stay under the radar.
Unbotify’s solution looks at the data points which are the hardest for fraudsters to fake - human behavior. The bot detection technology uses machine learning to analyze hundreds of features extracted from data on device orientation, touch events and pressure sensitivity, among others, to detect bots. Their pioneering solution was named the “2018 Gartner Cool Vendor in Advertising” and "Israel's most innovative company in 2017" by Fast Company. Unbotify is used by Fortune 500 companies in E-Commerce, Social, Search and Gaming verticals.
Yaron Oliker and Alon Dayan founded Unbotify in Tel Aviv in 2015, around the same time Adjust introduced the concept of rejecting fraudulent attribution. When we met Yaron and Alon last year in June, we discussed how we can create a state-of-the-art fraud prevention solution that will put an end to digital advertising and in-app fraud once and for all. Despite all the noise in the market, we agreed that there is a need to break with the status quo. By joining forces we will expand our fraud prevention solution with one goal in mind: to end fraud. Period.
We are thrilled to work alongside with Yaron, Alon and the team to build the most competitive and innovative product suite. Welcome to the Adjust family!
As always, please don’t hesitate to reach out with any questions you may have directly to us or your dedicated Account Manager.