Blog Switch your deep linking from Firebase t...

Switch your deep linking from Firebase to Adjust in three simple steps

Seven years after its launch, Google has now deprecated Firebase Dynamic Links (FBDL), plans to shut the service down completely on August 25, 2025, and now officially advises against generating and using new Firebase links. The priority for marketers as we approach this date—and right now—is finding a deep linking solution that can seamlessly maintain their current strategic approach, meet existing user-experience needs, and support undisrupted growth. This is where Adjust comes in.

Adjust’s solution enables marketers to uphold deep linking capabilities and continue to improve user experience by taking them directly to the content they want to see. Advertisers can leverage granular insights on user acquisition, engagement, and retention for campaigns on mobile, push, social, email, referral, connected TV (CTV), and more—empowering you to improve performance throughout the entire marketing funnel.

With Adjust, marketers can navigate this transition with confidence and uninterrupted performance.

How Adjust supports your deep linking needs

The good news is that transitioning to Adjust unlocks a range of benefits for marketers seeking to continue their deep linking efforts and to level up. With our deep linking solution, you’re empowered to create compelling experiences that maximize app performance by sending users directly to the app content advertised. Adjust also supports deferred deep linking, which ensures a smooth user experience even if the app is not installed in the first place. When users click, install, and open the app, they’ll still be directed to the page the initial link provided.

Apps already working with Adjust leverage deep links not just for guiding users to specific content within their apps, but to boost engagement and re-engagement, attribute installs from QR codes, and get more granular with CTV measurement. What’s also beneficial is that by switching from Firebase Dynamic Links to Adjust, everything is contained in a single platform. This helps marketers to minimize time spent toggling between tools and promotes a lean, centralized tech stack for smart, fast decisions.

With Adjust deep links, you can:

  • Use your links across owned and earned as well as ad network channels. To avoid duplication, Adjust only imports the first instance of each combination, meaning any duplicate value that appears will be ignored.
  • Your links can be formatted according to each individual environment, for example, social, email, push notifications, iOS, and Android.
  • You can level up your engagement and re-engagement initiatives with branded links to establish trust and authenticity and increase your click-through rate (CTR).
  • Implement customized social sharing previews of the link destination to give users the best (and most enticing) possible visual representation of the app content.
  • Create highly personalized referral links for accurate measurement of return on investment (ROI) on referral campaigns.
  • Attribute users from QR-code installs and from CTV-to-CTV and CTV-to-mobile.

Adjust is an established MMP, safeguarding more than 165,000 apps

Adjust safeguards over 165,000 apps, empowering their growth. From helping Nestlé’s NE’APP to hit 1.5 million downloads to enabling Super Free Games to climb 60 places in app store rankings, our mobile measurement solutions are trusted by and relied upon by marketers across the globe.

Fakhredine Haddad

Responsible Acquisition, FNAC

Switching your deep linking from Firebase to Adjust is simple. Instantly start using our solution for new projects (as we said earlier, Google now advises against generating and using new Firebase links) and migrate existing links across with plenty of time to spare before the shut down takes place. Google has guaranteed a minimum of 12 months to fully migrate existing links, but we recommend getting started ASAP. This will also provide buffer time for testing and ensuring undisrupted functionality.

Request a demo to find out more, or get in touch with your Adjust contact person to start switching today.

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