Adjust secures one of Europe’s largest funding rounds in 2019 to date

Christian Henschel

Jun 12, 2019

Today, we have some exciting news to share: Adjust has raised $227 million in a new round of funding. It is one of Europe’s largest capital raises in 2019 to date, and brings our total funding to $250 million.

Alongside our existing investor Highland Europe, we’re pleased to welcome Eurazeo Growth, Morgan Stanley Alternative Investment Partners and Sofina on board who share our vision and will play a fundamental part in accelerating our growth strategy.

Our vision

The mobile industry is one of the fastest changing in the world. But this rapid evolution comes with its teething problems, and we still see marketers worrying about risk, poor results and fraud.

When we started Adjust, Paul and I set ourselves the goals of tackling these issues and creating the best user experience for you, our clients. Born at the heart of the mobile economy, Adjust is designed to give you the ultimate insights to drive your brands’ growth. By making marketing simpler, smarter and more secure, we empower data-driven marketers to succeed.

As the industry has evolved, this has become more complex. But it’s a challenge we’ve embraced. It’s meant we’ve adapted alongside the market, and developed our product suite based on our clients’ needs.

Our growth to date

2019 has been a pivotal year for us so far. In the space of two months, we acquired both data aggregation platform Acquired.io and award-winning cybersecurity and AI startup Unbotify. We then formed a strategic partnership with one of Japan’s biggest marketing agencies, Adways, acquiring their attribution tool PartyTrack.

We’ve also bolstered our team to help keep up. In the past 12 months alone, our headcount has jumped by over 150 employees to over 350 globally, as we’ve recruited talent across all our departments and our 15 locations worldwide.

These developments will help us bring clients their best marketing results. This round of funding is no exception.

Where do we go from here?

While attribution and measurement remain our main focus, we will use the funding to continue to invest in our product suite and provide marketers with a single platform for all their needs. We will also use the capital raised to increase our presence in new and existing markets.

We have been profitable for several years so far - in fact, we remain the only profitable global mobile SaaS marketing company in the industry. However, the investments will further empower our clients to move the needle in their markets as we become mobile’s definitive growth engine for marketers the world over.

Paul and I would like to personally thank every client, partner and employee who has, directly or indirectly, been part of our journey so far.

Adjust recently celebrated its seventh year. We’ve come a long way since 2012, and we’re looking forward to seeing what the next seven years have in store.

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