Isabelle Watson

Senior Communications Manager, Adjust

Isabelle is Senior Communications Manager at Adjust. She has five years of comms & PR experience, having previously worked agency-side representing clients across the ad tech, fintech and travel sectors

Isabelle speaks French and Italian, and since moving to Berlin, is working on getting her German up to scratch.

Apr 15, 2020

How many mobile gamers use bots to help them win? (Hint: a lot)

New research by Adjust found that more than 40% of respondents have paid for bots, spending an average of $65.

Mar 19, 2020

How does Ramadan affect time spent on mobile?

With Ramadan around the corner, Muslims around the world are preparing for a month of introspection - but how does the holiday affect app activity?

Mar 6, 2020

Celebrating women in mobile, on International Women’s Day and every day

To celebrate IWD, we spoke to three mobile leaders from Blinkist, Rocket Internet and Omega Media Worldwide

Jan 28, 2020

Adjust bolsters global sales team with appointments of Bill Kiriakis and Silvia Buermann

We’re delighted to welcome Bill Kiriakis as SVP Global Sales and Silvia Buermann as VP Global Sales Operations

Jan 16, 2020

Adjust extends Ad Revenue reporting to MAX by AppLovin

MAX by AppLovin becomes latest partner to work with Adjust to provide Ad Revenue reporting, changing the way gaming apps will monetize in 2020 and beyond

Jan 6, 2020

Adjust becomes first mobile measurement partner in Unity’s Verified Solutions Partner Program

Mobile game developers will be able to measure in-game ad campaigns and enhance user experiences, by using Adjust with Unity Technologies

Nov 1, 2018

What marketers need to know about tackling ad fraud in China

China’s mobile internet population is close to hitting 800 million, but this comes with growing rates of fraud. Why is fraud so widespread in China, and what can be done to stop it?

Oct 9, 2018

Mobile app engagement in Japan: A new report from Adjust and Liftoff

A new report created by Adjust and Liftoff covers all you need to know about mobile app engagement in Japan. Read about it here.

Sep 3, 2018

Mobile Spree is back - join us in San Francisco!

San Francisco, we’re coming for you. Find out all you need to know about this year’s Mobile Spree, here.

Aug 28, 2018

Most users churn, but how many return?

Churn is an unavoidable part of app marketing, but don’t assume those users are lost forever. Broken down by vertical, we show you how likely users are to return to an app.