Isabelle Watson

Content Manager,
Adjust

Isabelle is Adjust’s newest content manager. Born and bred in Brussels, Isabelle cut her teeth in PR before making the move to Berlin. When she’s not writing about mobile, Isabelle likes running long distances and drinking wine (but not usually at the same time).

We can’t wait to have speakers from Google, Snap Inc and Tophatter join us at this year’s Mobile Spree in San Francisco - read on to find out more.

We’re thrilled to have a 70% representation of women on stage this year - see who’ll be joining us at Mobile Spree, here.

Given the majority of users churn, knowing how long they leave between their last session and uninstalling is the key to re-engagement.

San Francisco, we’re coming for you. Find out all you need to know about this year’s Mobile Spree, here.

We’re happy to announce Mirko Deneke has joined Adjust as our new Chief Financial Officer.

Churn is an unavoidable part of app marketing, but don’t assume those users are lost forever. Broken down by vertical, we show you how likely users are to return to an app.

Sabbaticals are one of Adjust’s great employee perks - find out how our Global Director of Events, Magdalena Opitz, spent hers.

We’re very pleased to share that Adjust is opening its first office in India. Read all about it here.

To prevent SDK Spoofing from making its way into marketers’ datasets, we’ve developed the most effective solution out there. Adjust’s Abdullah Obaied explains how we did it.

Arun Gupta is Adjust’s Regional VP of Sales for the East Coast. On the side, he’s also halfway through an MBA at Columbia University - read on to find out how he balances it all.