Isabelle Watson

Senior Communications Manager, Adjust

Isabelle is Senior Communications Manager at Adjust. She has five years of comms & PR experience, having previously worked agency-side representing clients across the ad tech, fintech and travel sectors

Isabelle speaks French and Italian, and since moving to Berlin, is working on getting her German up to scratch.

Apr 15, 2020

How many mobile gamers use bots to help them win? (Hint: a lot)

New research by Adjust found that more than 40% of respondents have paid for bots, spending an average of $65.

Mar 19, 2020

How does Ramadan affect time spent on mobile?

With Ramadan around the corner, Muslims around the world are preparing for a month of introspection - but how does the holiday affect app activity?

Mar 6, 2020

Celebrating women in mobile, on International Women’s Day and every day

To celebrate IWD, we spoke to three mobile leaders from Blinkist, Rocket Internet and Omega Media Worldwide

Jan 28, 2020

Adjust bolsters global sales team with appointments of Bill Kiriakis and Silvia Buermann

We’re delighted to welcome Bill Kiriakis as SVP Global Sales and Silvia Buermann as VP Global Sales Operations

Jan 16, 2020

Adjust extends Ad Revenue reporting to MAX by AppLovin

MAX by AppLovin becomes latest partner to work with Adjust to provide Ad Revenue reporting, changing the way gaming apps will monetize in 2020 and beyond

Jan 6, 2020

Adjust becomes first mobile measurement partner in Unity’s Verified Solutions Partner Program

Mobile game developers will be able to measure in-game ad campaigns and enhance user experiences, by using Adjust with Unity Technologies

Dec 19, 2019

Adjust expands presence in Latin America, opening office in Mexico City

Abril Bautista will focus on spearheading growth in the Mexican, Colombian, Chilean and Central American markets

Nov 19, 2019

Jonathan Mamou joins Adjust as Head of Sales, Israel

We’re delighted to announce the latest addition to our Israel team, Jonathan Mamou, who will be responsible for expanding our client base in the market

Oct 30, 2019

Industry veterans Andy Chandler and Isabel Ferreira join Adjust

Adjust Bolsters our U.K. Team with the Appointments of Industry Veterans Andy Chandler and Isabel Ferreira to lead and build our existing team.

Sep 30, 2019

Out now! Our new "How not to fail in Asia" guide

As the largest smartphone market in the world, APAC’s mobile-first nature gives foreign app developers a huge opportunity to make their mark. Learn more about the market here.

Jan 29, 2019

Managing Adjust’s global partnerships network: Reggie’s employee story

Based in our San Francisco office, Reggie Singh manages our global partnerships team - building and strengthening relationships with our network and agency partners.

Jan 11, 2019

Incrementality: Why pay for what’s already yours?

Originally published on AdExchanger, Adjust’s Michael Paxman shares his thoughts on incrementality and how to avoid paying for users marketers already owned