Isabelle Watson

Content Manager,
Adjust

Isabelle is Adjust’s newest content manager. Born and bred in Brussels, Isabelle cut her teeth in PR before making the move to Berlin. When she’s not writing about mobile, Isabelle likes running long distances and drinking wine (but not usually at the same time).

We’ve given our benchmarking tool a revamp, helping empower marketers to better understand app performance and competition.

We’re strengthening our leadership team with the appointment of Melissa Bohlsen as VP of Marketing.

China’s mobile internet population is close to hitting 800 million, but this comes with growing rates of fraud. Why is fraud so widespread in China, and what can be done to stop it?

Abdullah Obaied is an integral member of our fast-growing fraud team - we look at the path he took to become a security specialist.

A new report created by Adjust and Liftoff covers all you need to know about mobile app engagement in Japan. Read about it here.

Creating a family-friendly workplace has been a long-term goal for Anna Jakovleva, our Head of HR. Here, we hear how she did it and what benefits Adjust has in place to support parents.

We can’t wait to have speakers from Google, Snap Inc and Tophatter join us at this year’s Mobile Spree in San Francisco - read on to find out more.

We’re thrilled to have a 70% representation of women on stage this year - see who’ll be joining us at Mobile Spree, here.

Given the majority of users churn, knowing how long they leave between their last session and uninstalling is the key to re-engagement.

San Francisco, we’re coming for you. Find out all you need to know about this year’s Mobile Spree, here.