Niall Condon

We look at the value of behavioral segmentation and how you can leverage it to retain users and increase user engagement with your app.

Switching between attribution providers can look difficult, but at Adjust we make the process easy. To find out how, we spoke to Yagiz Öztol, one of Adjust’s Sales Engineers who’s responsible for hand...

Alongside partners including Klarna, Genesys and Merkle, we teamed up with Adobe in their latest report where we share how deep linking can work as part of a unified retail experience.

Whether your event is in-person, digital or a mix, event apps are a great tool for boosting engagement and measuring ROI. Learn more in our blog, here.

In our latest conversation with Redbox Mobile, we discuss mobile gambling in 2021, breaking into the U.S. market and what’s next for the industry

Everything you need to know about gacha mobile games, how their monetization model works and what you can learn from them.

Adjust’s latest report puts the focus on APAC - providing insight into growth across fintech, e-commerce and gaming from 2019 into 2021

We take a look at pre-roll advertising, its value and how to create engaging content that your viewer won’t want to skip.

A look into Adjust’s data residency model and how we prioritize regional data privacy compliance for our clients

Word of mouth marketing is the oldest form of marketing, but that doesn't mean that its relevance is waning. In 2021, word of mouth marketing is more powerful than ever.

At this year’s Game Developers Conference, Adjust’s Lead Product Strategist, Gijsbert Pols, discusses the rise of CTV and predictions for the platform going forward.

With content creation platforms seeing massive growth in 2020, more brands are recognizing the impact that user-generated content has on the marketing landscape.