Paul H. Müller

Key Advisor to the CEO, Adjust

Paul is Adjust's Key Advisor to the CEO. After 10 incredible years as co-founder, CTO, and then CEO of Adjust, he's decided that now is the right time to step back and pass the mantle to Simon "Bobby" Dussart.

Feb 01, 2022

Why I’m passing the mantle to Simon “Bobby” Dussart as Adjust’s new CEO

Paul Müller reflects on 10 years at Adjust, why he's made the decision to step back, and introduces Simon "Bobby" Dussart as CEO.

Jun 10, 2021

Adjust leads the market in SKAdNetwork integrations

We are actively working with partners to help our clients achieve success in a post-IDFA world by prioritizing these integrations.

Jun 02, 2021

Google announces the removal of Android Advertising ID for Limited Ad Tracking users

Today, Google announced that when Android 12 is launched, Android Advertising ID will be removed for all users who have activated Limited Ad Tracking

May 26, 2021

iOS 14.5 - measuring the true impact

We dig into AppLovin owned studio data to provide a snapshot into the impacts and repercussions of iOS 14.5

May 07, 2021

Ensuring you have clean reporting and analytics in iOS14

With fewer user sharing their IDFA, making sure you know all the options for analytics and measurement is vitally important for success

Apr 25, 2021

Making sense of iOS 14.5: attribution methods

Since Apple announced the AppTrackingTransparency framework (ATT) there has been confusion about what is allowed — and what isn’t. We break down the attribution rules.

Apr 22, 2021

Getting ready for AppTrackingTransparency on April 26

Apple have announced a date for when the new iOS14 rules will come into effect, here’s how you can make sure you’re set up.

Apr 15, 2021

Ensure you avoid duplicated attributions in iOS14.5+

After iOS14 there will be a number of different ways to measure campaign performance. But how do you make sure you don’t get billed for an install twice?

Apr 02, 2021

How to be strategic about attribution after iOS 14.5

Adjust shares an important SDK update for iOS 14.5

Sep 04, 2020

Here’s what you need to know about the delay to iOS 14 ad tracking changes

With Apple announcing a delay to the implementation of iOS 14 ad tracking guidelines, we break down what this means for marketers

Jul 29, 2020

Getting your company ready for iOS 14

With September around the corner, how is your company gearing up to implement the changes coming into effect with iOS 14?

Jul 03, 2020

Granular attribution compatible with iOS 14

Introducing our plans for a new iOS 14 compatible solution for mobile measurement