Paul Müller


Paul is the CTO and a co-founder of adjust. He is responsible for building and scaling adjust’s technologies. Previously, Paul was the CTO and Managing Director for two companies, rapidrabbit and Müller & Wulff GmbH. He founded rapidrabbit at the age of 23 and it proceeded to publish 25 apps and made 10M downloads. Müller & Wulff GmbH was founded in 2010 and offered innovative IT services.

It’s time to talk about the poorly-reported elephant in the room: ad spend.

Find out here if users who leave ever come back.

What does this anomaly look like, and how can those of us involved in attribution beat it together?

In some ways, we’re slightly old-fashioned: we’ve gone with hosting our entire stack in a physical location, eschewing the whole cloud buzz. At Web Summit in Dublin this morning, we explained exactly why.

When the Safe Harbor agreement was put in place in 2000, its intentions were to align US companies with EU personal data protection principles, but now a new reform is necessary to truly protect the rights of EU citizens.