Just released! Google Ads x Adjust: The web-to-app journey handbook

Did you know that users view 4.2 times more products in apps than on mobile websites, and conversion rates in apps are 3x higher? 

Numbers like these are why we’re excited to announce the launch of the The web-to-app journey handbook: An essential guide for mobile advertisers, created in collaboration with Google Ads. The report brings together proven strategies, practical frameworks, and expert insights that demonstrate exactly how to turn high-intent mobile web users into loyal app customers.

It provides clear, actionable steps for building seamless web-to-app flows that preserve attribution, improve conversion rates, and drive long-term value, along with the keys to reducing friction, connecting user journeys, and making every campaign more measurable across web and app.

Get detailed, tactical insights into every stage of the web-to-app process, from campaign design and user flow to attribution and optimization. Built around real-world use cases and proven methods, the handbook is structured to support user acquisition (UA), growth, and measurement teams in building smarter cross-platform experiences.

Inside, you'll find:

• A breakdown of web-to-app fundamentals and why they matter.
• Strategies for both acquisition and re-engagement with Adjust’s solutions for Web to App Install and Google’s Web to App Connect.
• Step-by-step setup instructions for campaign configuration, CTAs, UTM mapping, and measurement.
• An overview of Adjust’s web-to-app tools, including Smart Banners, Smart Scripts, and TrueLink deep linking.
• Case studies from global brands OTTO, G-Star Raw, and Ubie.
• Practical recommendations for increasing engagement, improving attribution, and scaling results.

Whether you're refining existing flows or building a new strategy, this comprehensive handbook helps you drive more value from your web traffic to improve app and overall business outcomes. 

Download your free copy of The web-to-app handbook from Google Ads and Adjust today.