Industry vets Kelly Mullins and Bill Gerber to lead Adjust’s Agency Partnerships and Enterprise Sales

Joshua Grandy

Mar 12, 2020

We are thrilled to announce that Adjust has hired industry veterans Kelly Mullins and Bill Gerber to strengthen our agency partnerships and enterprise sales practices in the U.S. With U.S. advertising spend on pace to reach nearly $390 billion this year, we’re ramping up our investments in the increasingly mobile-first region to help more brands improve their mobile marketing performance.

Kelly joins as Global Director, Agency Partnerships, and Bill joins as Head of Enterprise Sales, U.S. They will be focused on strategic partnerships and accounts, as we continue to develop our 2,000-strong network of trusted global partners and expand its enterprise client roster in the U.S. Currently, Adjust works with more than 32,000 apps, including leading U.S. brands such as Canon, Dominos, Jam City, Lumos, Sony Funimation, Viacom and Zynga.

Kelly is responsible for building and maintaining agency relationships around the world. This includes equipping advertising agencies to run efficient mobile-centric campaigns and drive growth for mutual clients.
Kelly joins Adjust from Branch, where he served as Director of Business Development. Prior to Branch, Mullins held management roles at Amazon, video game company Electronic Arts and TUNE.

A performance marketing industry veteran with over 25 years of experience at emerging B2B SaaS businesses, Bill is responsible for leading Adjust’s enterprise sales strategy for the U.S. As more and more industry verticals are disrupted by mobile-first and mobile-only players, Bill will help brands build value, grow audiences, and protect their investments from advertising fraud with custom, long-term solutions.

Bill also joins from Branch, where he served as Head of Strategic Accounts and had previously been Head of Global Marketplace for TUNE. Prior to those roles, Gerber held senior leadership positions at Coremetrics (acquired by IBM) and IBM Global Business Services.

“Adjust’s network of trusted partners plays an integral role in providing accurate, actionable and fraud-free data for our clients. At the same time, to stand out in the highly competitive mobile-first market, brands are looking for large-scale, long-term, streamlined solutions to complex mobile marketing challenges.” said Christian Henschel, co-founder and CEO at Adjust. “We’re thrilled to have Kelly and Bill’s leadership and entrepreneurial minds to move our U.S. agency partnership mission and enterprise client engagement strategy forward.”

Kelly and Bill are the latest additions to our growing U.S. senior team. Earlier this year, we announced the appointment of Bill Kiriakis as SVP Global Sales. Adjust now counts over 430 employees across its 16 locations worldwide.

Interested in helping us expand our vision? We’re always on the lookout for fresh talent who have a passion for mobile and tech. Check out our current openings across our U.S. offices here. We look forward to hearing from you.

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