TikTok x Adjust: Real-time iOS conversion reporting

Marketers and advertisers working with TikTok and Adjust can now access near real-time iOS conversion reporting within TikTok Ads Manager. By offering advertisers minimal delay times, this new solution aims to address one of the most significant challenges faced by mobile marketers on iOS: making timely decisions based on granular, reliable reporting data.

Without fast access to performance data, UA managers struggle to run goal-based bidding strategies, test creatives, and optimize campaigns with confidence. TikTok’s iOS real-time conversion reporting aims to close that gap by delivering conversion data with minimal delay, directly into Ads Manager.

It works via the integration of multiple signals (MMP iOS-modeled conversions and SAN conversions) into real-time conversion reporting. Performance metrics, including conversion rate, cost per conversion, results, and cost per result, are visible at the campaign, ad group, and creative level almost immediately.

This enables smarter campaign optimization (faster data means faster decisions), scalable growth, goal-based bid strategies, and, ideally, end-to-end impact.

To get started, make sure to configure your settings on the Adjust side to allow data to flow to TikTok, so that reporting can be as comprehensive as possible. Activation is simple. As an official TikTok partner, Adjust can connect to TikTok Ads Manager seamlessly, while maintaining attribution continuity across your entire campaign mix.

1. Configure Adjust data sharing settings to TikTok in Campaign Lab.
2. Set up eligible iOS campaigns in TikTok Ads Manager
3. Look up conversion metrics (refer to non-SKAN conversion metrics to gain deeper insights)

Together, these insights make it easier to evaluate performance quickly, identify winning campaigns or underperformers, and take corrective action on pacing, bids, or creatives without waiting for delayed aggregates.

Real-time conversion reporting adds a new layer of visibility, but it doesn’t replace existing SKAdNetwork (SKAN) workflows. The two reporting paths answer different questions: SKAN provides aggregate results, while real-time reporting gives you immediate conversion signals to guide faster optimization. Because they’re built on different attribution methodologies and windows, numbers won’t always match exactly, and that’s expected.

For UA managers, the practical step is to treat real-time reporting as a complementary signal. Use it to accelerate creative testing, budget shifts, and short-term decision-making, while continuing to rely on SKAN for longer-term performance and ROI analysis. Running both in parallel ensures that campaign adjustments are informed by speed without losing the strategic reliability of aggregate data.

iOS real-time conversion reporting is available now for TikTok advertisers and Adjust clients. To learn more, see the TikTok For Business guide and activate/configure data sharing for your campaigns via Adjust. 

For more information and step-by-step guidance, request a demo or get in touch with your Adjust contact person today.