LTV

LTV (LifeTime Value) is one the most important metrics for mobile marketers and is a way of measuring the value of acquired users. Generally speaking, each acquired user's LTV should at least be higher than the cost spent acquiring them, the CAC (Customer Acquisition Cost).

Blog Topics LTV

Jul 14, 2022

Using player cohort data to open up new sources of funding for mobile gaming studios

Pollen VC tells how mobile gaming studios can unlock new sources of funding when they use player cohort data to better predict LTV and increase valuation.

Dec 20, 2021

LTV: Money matters, but not if you’re tracking the wrong events

If you’re struggling with measuring your LTV accurately, you’re not alone. Learn why LTV is important and the methods you need to measure it better.

Feb 27, 2020

LTV forecasts: Testing, validation and error analysis

LTV forecasting is a uniquely challenging problem for which there are several competing approaches. Find out how to deal with LTV here.

Oct 9, 2015

Demystifying Cohort KPIs, part II: Constructing crystal-clear revenue analysis

We’re going to examine and explain revenue KPIs, which are KPIs you can use to examine the revenue your users trigger.