LTV

LTV (LifeTime Value) is one the most important metrics for mobile marketers and is a way of measuring the value of acquired users. Generally speaking, each acquired user's LTV should at least be higher than the cost spent acquiring them, the CAC (Customer Acquisition Cost).

Blog Topics LTV

Sep 1, 2020

For marketers, by marketers — LTV magazine issue 3 out now

Mobile marketers share their strategies for success during COVID-19 and beyond, in LTV magazine issue 3.

Feb 27, 2020

LTV forecasts: Testing, validation and error analysis

LTV forecasting is a uniquely challenging problem for which there are several competing approaches. Find out how to deal with LTV here.

Sep 11, 2019

LTV: Money matters — but not if you’re tracking the wrong events

Join Michael Paxman in Episode Two of “The Lowdown,” as he breaks down the tricky topic of LTV into three easy steps.

May 16, 2018

Wooga: Paying higher CPIs can improve LTV and drive profits for your game

Acquire your users at a low cost per install (CPI) and then drive them to engage at high levels used to be the business mantra UA managers followed to grow installs and profits.

Oct 9, 2015

Demystifying Cohort KPIs, part II: Constructing crystal-clear revenue analysis

We’re going to examine and explain revenue KPIs, which are KPIs you can use to examine the revenue your users trigger.

Jun 9, 2014

What's lurking behind LTV?

In the highly competitive world of mobile gaming, understanding the lifetime value (LTV) of your users can be a challenging task, but once you have it down, you will be one step ahead of the game in k...

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