LTV

LTV (LifeTime Value) is one the most important metrics for mobile marketers and is a way of measuring the value of acquired users. Generally speaking, each acquired user's LTV should at least be higher than the cost spent acquiring them, the CAC (Customer Acquisition Cost).

Blog Topics LTV

Dec 20, 2021

LTV: Money matters, but not if you’re tracking the wrong events

If you’re struggling with measuring your LTV accurately, you’re not alone. Learn why LTV is important and the methods you need to measure it better.

Sep 1, 2020

For marketers, by marketers — LTV magazine issue 3 out now

Mobile marketers share their strategies for success during COVID-19 and beyond, in LTV magazine issue 3.

Feb 27, 2020

LTV forecasts: Testing, validation and error analysis

LTV forecasting is a uniquely challenging problem for which there are several competing approaches. Find out how to deal with LTV here.

May 16, 2018

Wooga: Paying higher CPIs can improve LTV and drive profits for your game

Acquire your users at a low cost per install (CPI) and then drive them to engage at high levels used to be the business mantra UA managers followed to grow installs and profits.

Oct 9, 2015

Demystifying Cohort KPIs, part II: Constructing crystal-clear revenue analysis

We’re going to examine and explain revenue KPIs, which are KPIs you can use to examine the revenue your users trigger.

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