Lifetime value (LTV)

Lifetime value (LTV) measures the predicted net profit of users. By accurately measuring LTV, mobile marketers can better allocate their resources toward user acquisition and retention strategies. Learn everything you need to know to keep a user’s LTV above their customer of acquisition cost (CAC) with Adjust.

Blog Topics Lifetime value (LTV)

Sep 27, 2023

Just released! The mobile app growth report: Discover your next UA gold mine

Our latest report ranks markets and app verticals all over the globe, creating a user acquisition leaderboard so you can find your next hot-spot for growth.

May 12, 2023

All roads lead to conversion: The benefits of omnichannel marketing

Learn how omnichannel differs from integrated and multichannel marketing, and how to leverage this strategy to create a seamless online and offline journey.

Apr 19, 2023

Mobile app UX design 101: Tips for success

Your app’s user experience (UX) is fundamental to its success. Get our mobile app design best practices and uncover which design elements are must-haves.

Jul 14, 2022

Using player cohort data to open up new sources of funding for mobile gaming studios

Pollen VC tells how mobile gaming studios can unlock new sources of funding when they use player cohort data to better predict LTV and increase valuation.

Dec 20, 2021

LTV: Money matters, but not if you’re tracking the wrong events

If you’re struggling with measuring your LTV accurately, you’re not alone. Learn why LTV is important and the methods you need to measure it better.

Feb 27, 2020

LTV forecasts: Testing, validation and error analysis

LTV forecasting is a uniquely challenging problem for which there are several competing approaches. Find out how to deal with LTV here.

Oct 09, 2015

Demystifying Cohort KPIs, part II: Constructing crystal-clear revenue analysis

We’re going to examine and explain revenue KPIs, which are KPIs you can use to examine the revenue your users trigger.