Privacy

Navigating privacy regulations and standards can often be a tough task, but at Adjust we always put privacy first. As the industry continues to become more user- and data-privacy centric, we’re here to make sure you're up to date with the latest regulations and developments, and that you understand how they might affect you or your business and app marketing strategy.

Blog Topics Privacy

Sep 14, 2023

Navigating a new era of mobile marketing measurement with incrementality testing

Your 101 guide to incrementality. Learn how to calculate incrementality, how it differs from A/B testing, and which incremental model might be the best fit.

Aug 09, 2023

Preparing for iOS 17: Privacy manifests, SDK signatures, and API required reasons

Scheduled for release in September, iOS 17 is bringing a set of new privacy features to the App Store. So, what does it all mean for app developers and marketers?

Jul 18, 2023

Threads hype: Meta launches the fastest growing app in history

Powerful cross promotion, precision timing, and a burst of excitement in the social media app landscape. What’s behind the early success of Threads?

May 22, 2023

Data clean rooms: The future of measurement or just another form of aggregated reporting?

Dive into data clean rooms, what they mean for measurement, and learn Adjust’s future-proof approach to effective campaign optimization and measurement.

Apr 18, 2023

Exploring Google Privacy Sandbox on Android’s two report types

Learn the difference between Privacy Sandbox on Android’s event reports and aggregatable reports and how they work re. mobile attribution & measurement.

Feb 27, 2023

What Google Privacy Sandbox on Android’s beta launch means for app marketers

We answer your top four questions on Google Privacy Sandbox, explore everything we know so far, and take a look at the beta launch.

Oct 27, 2022

SKAdNetwork 4.0 has launched: Here’s everything you need to know

Dive into SKAN 4.0, unpack its features and opportunities, learn what’s changed, what to expect, and how to take your next strategic steps for success on iOS.

Oct 10, 2022

Adjust highlighted as an early tester of the Google Privacy Sandbox at DMEXCO 2022

As Adjust continues its commitment to next-generation measurement solutions, we’re proud to be working with Google on the Privacy Sandbox.

Sep 28, 2022

The key to success in India’s mobile health and fitness landscape

India’s rapid expansion of health apps poses a strong opportunity for companies entering this space. Learn the key to success for health apps in a post-COVID world.

Jun 09, 2022

SKAdNetwork 4.0 explained and Adjust’s privacy vision for 2022 and beyond

Adjust CPO, Katie Madding reviews Apple’s 2022 updates to SKAdNetwork and shares Adjust’s vision for our next-generation measurement solutions.

Jun 06, 2022

iOS 16 rollout: Updates for app marketers from WWDC

Adjust reviews the iOS 16 rollout and its effects on app marketers. Discover which APIs and features are included in this release.

Mar 11, 2022

Go inside data clean rooms in 2022: An old solution to a new challenge

Why are data clean rooms on marketers’ minds? Explore how data clean rooms can help optimize your marketing efforts with privacy in mind. Let's dive in.