Privacy

Navigating privacy regulations and standards can often be a tough task, but at Adjust we have always put privacy first. Make sure you're up to date with the latest privacy regulations and understand how they might affect you or your business.

Blog Topics Privacy

Mar 11, 2022

Go inside data clean rooms in 2022: An old solution to a new challenge

Why are data clean rooms on marketers’ minds? Explore how data clean rooms can help optimize your marketing efforts with privacy in mind. Let's dive in.

Feb 17, 2022

Google announces Privacy Sandbox for Android: Here’s what it means

Google has announced its plans to expand the Privacy Sandbox initiative to Android. Here's what that means for app marketers.

Oct 25, 2021

iCloud Private Relay: What it means for marketers on iOS 15

Apple’s Private Relay prevents the tracking of iOS users by redirecting network traffic through servers and hiding IP addresses. What does it mean for advertisers?

Oct 16, 2020

Gain user trust - and their opt-in: A/B testing best practices and analysis

Our latest blog post on iOS 14 looks at user views on data privacy and best practises for A/B testing your opt-in strategies.

Jul 3, 2020

Granular attribution compatible with iOS 14

Introducing our plans for a new iOS 14 compatible solution for mobile measurement

Jun 30, 2020

The future of the ad ecosystem on iOS 14

Adjust’s CTO, Paul H. Müller, looks at why Apple’s AppTrackingTransparency framework provides the best path forward for the industry

Jun 24, 2020

Mobile measurement in iOS 14: Four possible scenarios

Following Apple’s announcement on user privacy changes, we look at four possible scenarios for mobile measurement in iOS14

Jun 23, 2020

An update from Adjust on Apple’s user privacy changes

Hear from Adjust’s CTO, Paul H. Müller, on what Apple’s recent user privacy changes mean for the industry

Nov 4, 2019

Why data sharing needs to change

Data sharing can be an exercise in giving too much of your information away to third parties. Find out how Adjust is trying to change the status quo.

Sep 24, 2019

Understanding the CCPA

What impact does the CCPA have for you as an app marketer? What are your users’ rights and what are your duties when processing their personal data?

Mar 8, 2018

How many apps are affected by the GDPR?

GDPR is the talk of the industry - but how many apps will it affect in reality?

Feb 6, 2018

Your GDPR checklist: Everything you need to know

Our GDPR checklist should help you clarify and check on your GDPR compliance whilst working with any third-party service provider.