Why community wins on mobile: Brought to you by Reddit, Sensor Tower, and Adjust

We’re excited to share the launch of Reddit’s new whitepaper Why community wins on mobile created in collaboration with Sensor Tower and Adjust. This forward-looking resource brings together data, insights, and expert perspectives to explore how community-driven strategies are influencing the future of mobile.

As a contributor, Adjust brings performance insights to the table—revealing how community-powered platforms like Reddit deliver not just reach, but real, measurable impact. From increased retention and revenue to stronger engagement over time, the data speaks to a shift in how—and where—mobile growth is happening.

In a mobile landscape where attention is hard to earn and even harder to keep, the report highlights how trusted, interest-based communities are emerging as a powerful growth engine. Whether you're scaling a mobile app or refining your monetization model, understanding this dynamic is key to building long-term success.

This report offers more than just numbers. It’s a strategic tool designed to help mobile marketers, developers, and product teams plan with confidence.

Inside, you'll find:

• Market trends shaping mobile app performance in 2025 and beyond
• A state of mobile analysis by Sensor Tower, looking at how AI, crypto, and non-gaming categories are shifting user behavior
• Insights into what makes community-sourced traffic so effective
• Benchmarks on time spent, retention, and revenue across acquisition channels
• Tactics from Reddit to help you turn attention into lasting engagement

Community is no longer a nice-to-have. It’s becoming central to how successful apps grow. Download your copy of the full report to see why—and how to apply it to your strategy.