Mobile marketing relates to any promotional activity that takes place on smartphones and other handheld devices, including tablets and other cell/mobile phones. Mobile marketing aims to reach an audience of mobile users through methods such as mobile-optimized ads, push notifications and mobile applications.
In the US, 77% of Americans own a smartphone, according to Pew research. This research also highlighted a year-on-year surge, with the growing trend predicted to reach 6.1bn users by 2020. As such, mobile audiences are so numerous and active (with many only using mobile devices) that to ignore them would be a missed opportunity. Mobile marketing is a core component of an overall advertising strategy.
Mobile marketing ad formats vary, and appear on a range of different platforms, from social media to mobile-optimized websites and mobile apps, all offering unique mobile ad options, such as:
From accurate analytics to best-in-class mobile attribution, Adjust helps track performance to help you identify what works, and what can be improved. Adjust can track all of your in-app advertising activity for you while providing app marketers with extremely powerful features that not only make life easy but actively build on what your targets.
With an estimated increase to $87 billion lost to ad fraud by 2022, this is a widespread issue among the mobile industry. In particular, click spam, click injection and SDK spoofing threaten to steal marketing spend and ruin the accuracy of a marketer’s data. As leaders in fraud prevention, Adjust also offer the Fraud Prevention Suite as an additional package, preventing fraudsters from stealing your ad spend and compromising your data.