What is a partner?

Media partners own advertisement space in some capacity, selling space (known as inventory) to advertisers for a limited time. In mobile marketing, partners own in-app and web traffic. They are integrated into apps on which they sell advertising. By integrating into more apps, partners expand the reach of their advertising capabilities.

Media partners are a crucial component of the mobile advertising ecosystem. These entities provide valuable ad space to advertisers, allowing them to reach their target audience effectively. For app developers and publishers, media partners offer an additional revenue stream beyond other monetization methods like subscriptions and in-app purchases. By facilitating the connection between advertisers and app users, media partners play a vital role in the growth and sustainability of the mobile app industry.

There are various types of media partners in the mobile advertising space, each offering unique services and advantages. These include: 

• Ad networks: These partners aggregate ad inventory from multiple publishers and match it with advertiser demand.
• Demand-side platforms (DSPs): DSPs allow advertisers to buy ad inventory across multiple ad exchanges and networks.
• Supply-side platforms (SSPs): SSPs help publishers manage and sell their ad inventory to multiple ad networks and exchanges.
• Direct publishers: Some large publishers work directly with advertisers, cutting out intermediaries.
• Affiliate networks: These partners connect advertisers with publishers who promote products on a performance basis.

Integrating with media partners is a critical step for app developers and advertisers looking to maximize their advertising efforts. Mobile measurement partners (MMPs) like Adjust provide solutions and services to streamline this integration process. Adjust allows for seamless connection with a huge range of media partners, enabling real-time data transmission and instant setup of new partnerships. This flexibility means advertisers can quickly adapt their strategies and work with the most effective partners for their campaigns, while ensuring they continue to receive attribution data.