The Adjust
Mobile Measurement Glossary

Welcome to Adjust's Mobile Marketing Glossary, where you'll find everything you need to know for a successful mobile ad campaign, and beyond. New to Mobile Marketing, or trying to broaden your industry knowledge? We've defined everything from User Acquisition to Deep Linking to help you build your knowledge – get ready to learn and dive in!

Re-Engagement

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Definition

What is Re-Engagement?

Re-engagement is the practice of serving ads to people after who have shown interest without converting. These ads can appear across the web or within apps, keeping brands in front of bounced visitors, with a view to bring them back, and ultimately convert. Re-engagement is very commonly used by retail, travel and other e-commerce verticals, as it is one of the most effective ways to re-engage users and minimize the effect of shopping cart abandonment.


Why is Re-Engagement Important?

Re-engagement is effective because it prioritizes advertising spend on people who are already familiar with their brand and have recently demonstrated interest in a product or service. That’s why most marketers who use re-engagement tend to see a higher ROI compared to most other digital channels. Re-engagement is a powerful branding and conversion optimization tool, and it works best as part of a larger digital strategy, including ads across all digital channels – web, email, mobile web, and app.


Re-engagement and Criteo

Criteo is the well-established leader when it comes to re-engagement. They are a global performance marketing technology company that enables e-commerce companies to leverage large volumes of data, to efficiently and effectively engage and convert their customers. With their predictive software algorithms, armed with deep insights into consumer intent and purchasing habits, they are able to price and deliver highly relevant and personalized advertisements in real-time. Every day they are presented with billions of opportunities to connect users with relevant messaging. Partnering with their clients to optimize advertising placement decisions, based on data and activity on their websites, Criteo helps improve e-commerce results by allowing them to reach more customers and to increase their volume of online sales.

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