Marne Litfin

If you want to advertise with Google, now is a great time to read up on Universal ad campaigns, (or UAC) and get all of your questions answered on the mobile ad campaign optimization service. We loved...

Who does the buying and the selling of mobile ads? How are prices structured? And how do you structure your KPIs to align with your marketing budget? Today we’ll take you through the economics of mobi...

We designed Audience Builder as a marketing segmentation tool to help apps with retargeting, but our clients have taken ownership of the feature and made it their own. Today we want to show you how th...

Take a look at how to customize your attribution window and inactivity window settings for individualized, granular re-engagement campaigns.

Training all of Adjust's employees and keeping them up todate with every product release is a massive undertaking. Today we're talking to the woman in charge of internal education, Louie Moore.