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Check every content written by Marne Litfin for Adjust.com. Continue learning with Adjust Blog.
Sep 26, 2019
Last week, Adjust’s Director of Product, Katie Hutcherson, sat down for a chat with Criteo’s Director of Global Mobile Partnerships, Lucy Rogers, to talk retargeting, re-engagement, and the future of ...
Feb 5, 2019
Broadcast TV remains the top media channel worldwide, and more than 8 in 10 internet users turned on a tv last month – that's why Adjust is fully integrated with five different TV partners. Here’s a s...
Feb 4, 2019
Attribution is how marketers understand the journey you take to arrive in their app and what you do once you’ve landed there. Today we’ll explain how mobile attribution works from a technical standpoi...
Jun 20, 2018
Snapchat gives advertisers access to a diverse and massive audience, with an even more unique ad format. We recently hosted a webinar with them... find out more!
Jun 15, 2018
If you didn’t make it to Berlin last week for Mobile Spree, you missed a lively meetup of some of Europe’s brightest leaders in mobile marketing.
Jun 4, 2018
This year we’re packing even more into our schedule with four in-depth workshops where marketers can dive deeper into topics like fraud and retargeting with our own in-house experts. If you have regis...
May 31, 2018
Never run a mobile retargeting campaign before? Our new introductory guide will help you make the leap.
Dec 12, 2017
If you want to advertise with Google, now is a great time to read up on Universal ad campaigns, (or UAC) and get all of your questions answered on the mobile ad campaign optimization service. We loved...
Aug 29, 2017
Who does the buying and the selling of mobile ads? How are prices structured? And how do you structure your KPIs to align with your marketing budget? Today we’ll take you through the economics of mobi...
Jul 25, 2017
We designed Audience Builder as a marketing segmentation tool to help apps with retargeting, but our clients have taken ownership of the feature and made it their own. Today we want to show you how th...
Jul 18, 2017
Take a look at how to customize your attribution window and inactivity window settings for individualized, granular re-engagement campaigns.
Jun 14, 2017
Training all of Adjust's employees and keeping them up todate with every product release is a massive undertaking. Today we're talking to the woman in charge of internal education, Louie Moore.
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