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Random Logic Games: Reduced operational costs by 40%
Duolingo: Boosted LTV and Day 7 retention
Mobile app trends: 2023 edition
Mixed Media Modeling Guide
User Retention Guide
Gaining visibility with VTA eBook
Product Content Strategist, Adjust
Check every content written by Marne Litfin for Adjust.com. Continue learning with Adjust Blog.
Dec 12, 2017
Google Universal App Campaigns: All your burning questions answered
If you want to advertise with Google, now is a great time to read up on Universal ad campaigns, (or UAC) and get all of your questions answered on the mobile ad campaign optimization service. We loved...
Aug 29, 2017
Understanding attribution: The economics of mobile marketing
Who does the buying and the selling of mobile ads? How are prices structured? And how do you structure your KPIs to align with your marketing budget? Today we’ll take you through the economics of mobi...
Jul 25, 2017
Audience segmentation: Four use cases from our clients
We designed Audience Builder as a marketing segmentation tool to help apps with retargeting, but our clients have taken ownership of the feature and made it their own. Today we want to show you how th...
Jul 18, 2017
How to perfect your campaigns with customized attribution settings
Take a look at how to customize your attribution window and inactivity window settings for individualized, granular re-engagement campaigns.
Jun 14, 2017
How we work: Onboarding and training at Adjust
Training all of Adjust's employees and keeping them up todate with every product release is a massive undertaking. Today we're talking to the woman in charge of internal education, Louie Moore.
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