Marne Litfin

Content Manager,
Adjust

Marne is Adjust’s newest content manager. A New Yorker at-large and Berliner since 2010, Marne is a former SEO analyst and freelance translator. Prior to entering the startup world, Marne was a farmhand and once worked on a barge in the Hauraki Gulf, harvesting mussels.

One comment our team often hears from mobile advertisers is ‘I don’t need attribution; I only advertise on one or a few platforms and I really trust them’. We understand where you’re coming from, but we believe you can do better.

Today we’re welcoming three new partners to CAAF: Headway Digital, Persona.ly, and Zucks.

Mobile users with new devices are a tricky group to pin down, but they can offer big dividends for marketers––making them a group worth their own unique acquisition and engagement strategies.

Today we’re pleased to tell you about Google's brand-new interactive education program, designed to take you through the ins and outs of Universal App campaigns.

Since we first announced the launch of our cost data API initiative back at Mobile Spree San Francisco, our integration team has worked overtime to verify the reliability of your data.

This summer at Mobile Spree San Francisco, we invited Jessica Taylor, Director of Marketing at Keepsafe Software, to speak to our audience about what goes on at the top of the marketing funnel. Rather than putting focus on driving conversions, Jessica told us the story of how Keepsafe identified, tested and implemented a brand narrative, then used that brand narrative to increase traffic through content marketing and PR.

Just before we announced the launch of our cost data API, we brought together a panel of experts for a chat about how to get ad spend right. Watch their talk now!

From experts in rewarded video advertising to Christmas engagement strategies to Universal App Campaigns, here are some of our favorite moments in webinars from the past 365 days.

If you want to advertise with Google, now is a great time to read up on Universal ad campaigns, (or UAC) and get all of your questions answered on the mobile ad campaign optimization service. We loved having Lee Jones, Director of Global App Install Strategy at Google at Mobile Spree in San Francisco so much, we invited him back for a longer fireside chat with Adjust’s own Global Director of Product, Katie Madding.

Adjust’s in-house mobile ad fraud expert, Andreas Naumann, sat down with a panel of user acquisition whizzes (Checkout51’s Alex Potichnyj, Cyrus Lee from PlayStudios, and Erik Krogh-Jespersen of PocketGems) at Mobile Spree San Francisco to share their war stories from the good fight against ad fraud.