Blog Just released! A wealth of knowledge awa...

Just released! A wealth of knowledge awaits in our finance app insights report

Following the success of our Gaming app insights report, we are excited to present the next installment in our vertical-based series: The finance app insights report: Deep-dive into scalable user acquisition.

The finance app industry has faced a whirlwind of challenges in recent years amid economic uncertainty. With rapid technological advancements, fierce competition, and shifting regulatory landscapes, staying ahead of the curve is no easy feat. Finding the perfect market fit, understanding the shifting needs of users, and meeting them where they are can be even harder.

Our brand new report equips marketers and developers in the finance app space with the latest methods to approach app growth through 2024 and beyond. Packed with benchmarks, insights, tips, and expert analysis, you’ll get the data and cutting-edge information you need to build a next-gen marketing strategy.

What you’ll get in the report

  • Detailed benchmarks for everything from installs and sessions to retention rates, cost and revenue metrics, click-through rates, and more.
  • Valuable insights from industry experts on optimizing app performance and user acquisition.
  • Exclusive industry analysis of how to replicate high-performing strategies from other regions within your own finance market.

A sneak peek: Key findings

  • Finance app installs surged 45% YoY from 2022 to 2023, with bank apps growing by 82% and crypto apps by 196%.
  • Stock trading and bank apps had higher retention rates than other finance categories, starting at 23% and 22% on day 1 and dropping to 12% and 10% by day 30, respectively.
  • Session lengths of finance apps in South Korea were 248% higher than the global average in 2023.

To learn more about the growth opportunities in the finance app space and how you can take advantage of them to scale your app, secure your copy of The finance app insights report now.

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