Crypto and digital currency apps

Crypto, the Metaverse, and digital assets have taken the world by storm, gained mass commercial interest, and are hot topics in mobile marketing. With huge growth in the number of apps available, and more users than ever downloading and engaging with apps in this vertical, Adjust is committed to providing the expert insights and data-driven advice needed to succeed in this fast-paced and fast-growing ecosystem.

Blog Topics Crypto and digital currency apps

Apr 20, 2022

Adjust x MAAS launch INSEA report: Decrypting the fintech goldrush in the new normal

In partnership with MAAS, this report looks at the growth of fintech in India and Southeast Asia since the pandemic, tracing app trends and user behavior in the region.

Apr 19, 2022

Crypto and Mobile in 2022 Series Part 5: Crypto app users are sticky and highly engaged

It’s not just sessions and installs that are cause to celebrate for crypto apps. Stickiness, retention rates, and overall user engagement also perform brilliantly.

Mar 31, 2022

Crypto and Mobile in 2022 Series Part 4: User numbers for crypto & digital currency apps soar

Crypto app sessions and installs grew dramatically in 2022. We explore when, why, and how marketers can shape their crypto UA strategies efficiently.

Mar 17, 2022

Just released! Fintech Deep Dive: Digital currencies 2022 playbook in partnership with Apptopia

Adjust & Apptopia’s new playbook serves as a mobile marketer’s guide to crypto app performance and advertising. Download and dive in now!

Mar 08, 2022

Crypto and Mobile in 2022 Series Part 3: NFTs, metaverse, and blockchain-based gaming

NFTs, blockchain games, and the metaverse are hot topics in 2022. Here’s what they mean for marketers and developers on mobile.

Mar 02, 2022

Crypto and Mobile in 2022 Series Part 2: Blockchain, crypto, and what it means for mobile

In part two of our new series, we explain key concepts in digital assets and why mobile is a critical gateway to these assets.

Feb 24, 2022

Crypto and Mobile in 2022 Series Part 1: Crypto adoption and app downloads skyrocket

2021 was a landmark year for adoption of cryptocurrencies. In part one of our new series, we examine emerging trends in crypto for mobile.

Nov 26, 2021

How to market your crypto exchange app

Crypto exchange apps are becoming a vital part of the digital currency ecosystem. These apps have a lot in common with baking apps but also require their own marketing strategies.