Lifetime Cycle

Every user has a different lifetime cycle and marketers who can break down their users’ in-app behavior can understand where their most valuable users are coming from. A clearer picture of lifetime cycles means a clearer picture of your app performance overall and can help feed strategies for improving LTV and acquiring the most valuable users.

Blog Topics Lifetime Cycle

Apr 19, 2022

Crypto and Mobile in 2022 Series Part 5: Crypto app users are sticky and highly engaged

It’s not just sessions and installs that are cause to celebrate for crypto apps. Stickiness, retention rates, and overall user engagement also perform brilliantly.

Nov 4, 2020

How subscription tracking can unlock the power of your health & fitness app

Subscription-based apps are taking a larger foothold in the global app market. Find out how health & fitness apps can position themselves for success

Jul 29, 2020

Understanding the user journey for mobile apps: Everything marketers need to know

Learn how to map the user journey and use this process to optimize your app’s user experience with this guide.

May 26, 2020

From Mobile First to Mobile Best

In the wake of COVID-19, mobile marketers must constantly rethink what goes into their strategies to remain on top.

Feb 13, 2020

How to track app installs, reduce churn and optimize the user lifecycle

Learn the importance of app install tracking and the user lifecycle with our guide.

Aug 28, 2018

Most users churn, but how many return?

Churn is an unavoidable part of app marketing, but don’t assume those users are lost forever. Broken down by vertical, we show you how likely users are to return to an app.

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