Lifetime Cycle
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Make sense of the user journey
Prove ROI from CTV and OTT
SKAN success with Conversion Hub and more
Unify cost & revenue reporting
Every user has a different lifetime cycle and marketers who can break down their users’ in-app behavior can understand where their most valuable users are coming from. A clearer picture of lifetime cycles means a clearer picture of your app performance overall and can help feed strategies for improving LTV and acquiring the most valuable users.
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