Multi-Touch Attribution

Understanding the user journey is an essential task for all marketers who want to understand how all of their campaigns are working together, through multiple touchpoints, to convert users and drive growth. With multi-touch attribution, you can see more than just the first or last click but getting set up comes with its own unique challenges.

Blog Topics Multi-Touch Attribution

Sep 13, 2022

Gaming apps hop on board as CTV growth continues

Gaming is now among the top 4 categories of CTV apps across all major platforms. We lay out everything marketers need to know to leverage this emerging space.

Jun 24, 2022

How to make a mobile game app: A game maker’s guide

About to build your mobile gaming app? We’ve rounded up the top FAQs about creating a mobile game and answered them for you in this guide.

Mar 4, 2022

What is multi-touch attribution? Exploring the models and their benefits

Dive into the complex topic of multi-touch attribution. Learn about the most popular models of MTA to see which one is right for you.

May 26, 2020

From Mobile First to Mobile Best

In the wake of COVID-19, mobile marketers must constantly rethink what goes into their strategies to remain on top.

Jan 31, 2020

Plan for the long-term with a multi-touch attribution model

Trendyol CMO Erdem Inan shares his journey to develop a multi-touch attribution for deeper insights into the complete customer journey, in issue 1 of LTV magazine.

Nov 20, 2018

How Italy’s biggest app developer leverages Adjust

Bending Spoons is an Italian tech company focused on building the best marketing mobile applications, and one of Italy’s major home-grown app successes.

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