Multi-Touch Attribution

Understanding the user journey is an essential task for all marketers who want to understand how all of their campaigns are working together, through multiple touchpoints, to convert users and drive growth. With multi-touch attribution, you can see more than just the first or last click but getting set up comes with its own unique challenges.

Blog Topics Multi-Touch Attribution

May 26, 2020

From Mobile First to Mobile Best

In the wake of COVID-19, mobile marketers must constantly rethink what goes into their strategies to remain on top.

Mar 17, 2020

Out now! Adjust’s Multi-Touch Attribution guide

The latest guide from Adjust, The Essentials of Multi-Touch Attribution, gives marketers all they need to know one of the hottest topics in mobile.

Jan 31, 2020

Plan for the long-term with a multi-touch attribution model

Trendyol CMO Erdem Inan shares his journey to develop a multi-touch attribution for deeper insights into the complete customer journey, in issue 1 of LTV magazine.

Sep 13, 2019

What is multi-touch attribution?

Multi-touch attribution has never been more in-demand, with increasing demand for in-depth data from all corners of the mobile marketing ecosystem.

Feb 14, 2019

Adjust Multi-Touch: Giving mobile marketers a greater understanding of the customer journey

We’re proud to announce the upcoming release of Adjust Multi-Touch. Here’s what it can do, and how you can make use of its benefits.

Nov 20, 2018

How Italy’s biggest app developer leverages Adjust

Bending Spoons is an Italian tech company focused on building the best marketing mobile applications, and one of Italy’s major home-grown app successes.

Oct 24, 2018

What’s wrong with multi-touch attribution?

The mobile industry is turning towards multi-touch - but what does the real solution look like?

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