Multi-touch attribution

Multi-touch attribution allows marketers to understand how an app’s marketing campaigns impact the user journey across all touchpoints so that you can maximize conversion and drive growth. With multi-touch attribution, you can see more than just the first or last click. But, getting set up comes with its own unique challenges. Adjust is here to guide you through everything you need to know about working with multi-touch attribution models.

Blog Topics Multi-touch attribution

Jun 13, 2023

Gaining visibility with view-through attribution: Download our ebook!

With insights from TikTok, Samsung, Snap Inc., and tvScientific on VTA, we provide the benchmarks, tools, and tips needed for full-picture campaign optimization.

Sep 13, 2022

Gaming apps hop on board as CTV growth continues

Gaming is now among the top 4 categories of CTV apps across all major platforms. We lay out everything marketers need to know to leverage this emerging space.

Jun 24, 2022

How to make a mobile game app: A game maker’s guide

About to build your mobile gaming app? We’ve rounded up the top FAQs about creating a mobile game and answered them for you in this guide.

Mar 04, 2022

What is multi-touch attribution? Exploring the models and their benefits

Dive into the complex topic of multi-touch attribution. Learn about the most popular models of MTA to see which one is right for you.