Elevate your iOS marketing: Join this SKAN 4 Webinar by Adjust & Snap! Elevate your iOS marketing: Join this SKAN 4 Webinar
Adjust
Product

Measurement

Mobile Attribution

Make sense of the user journey

CTV AdVision

Prove ROI from CTV and OTT

iOS Solutions

SKAN success with Conversion Hub and more

ROI Measurement

Unify cost & revenue reporting

Analytics

Datascape

All your data in one place

Automation

Pulse

Boost efficiency with smart alerts

Audience Builder

Build dynamic audiences

Campaign Automation

Optimize campaigns at scale

Protection

Fraud Prevention

Block fraud in real time

Data Protection

Strengthen data security

Data Residency

Control your data location

Product Overview
Why Adjust

Discover

Why Adjust

Privacy and security

Partner Marketplace

Success Stories

Winning Results

Random Logic Games: Reduced operational costs by 40%

Duolingo: Boosted LTV and Day 7 retention

View all
Resources

Learn

Blog

Webinars

Ebooks

Guides

Success Stories

Glossary

Hot Topics

Ebook

Mobile app trends: 2023 edition

Mixed Media Modeling Guide

User Retention Guide

Gaining visibility with VTA eBook

Resources Overview
Pricing
Company

Inside Adjust

About Us

Careers

Newsroom

Contact Us

Request a demo Log In
Adjust
Product

Measurement

Mobile Attribution

Make sense of the user journey

CTV AdVision

Prove ROI from CTV and OTT

iOS Solutions

SKAN success with Conversion Hub and more

ROI Measurement

Unify cost & revenue reporting

Analytics

Datascape

All your data in one place

Automation

Pulse

Boost efficiency with smart alerts

Audience Builder

Build dynamic audiences

Campaign Automation

Optimize campaigns at scale

Protection

Fraud Prevention

Block fraud in real time

Data Protection

Strengthen data security

Data Residency

Control your data location

Product Overview
Why Adjust

Discover

Why Adjust

Privacy and security

Partner Marketplace

Success Stories

Winning Results

Random Logic Games: Reduced operational costs by 40%

Duolingo: Boosted LTV and Day 7 retention

View all
Resources

Learn

Blog

Webinars

Ebooks

Guides

Success Stories

Glossary

Hot Topics

Ebook

Mobile app trends: 2023 edition

Mixed Media Modeling Guide

User Retention Guide

Gaining visibility with VTA eBook

Resources Overview
Pricing
Company

Inside Adjust

About Us

Careers

Newsroom

Contact Us

Log In Request a demo
Blog
View all
  • CTV
  • iOS & SKAN
  • Analytics
  • Attribution
  • Mobile Marketing
  • App trends

Multi-touch attribution

Multi-touch attribution allows marketers to understand how an app’s marketing campaigns impact the user journey across all touchpoints so that you can maximize conversion and drive growth. With multi-touch attribution, you can see more than just the first or last click. But, getting set up comes with its own unique challenges. Adjust is here to guide you through everything you need to know about working with multi-touch attribution models.

Blog Topics Multi-touch attribution

Jun 13, 2023

Gaining visibility with view-through attribution: Download our ebook!

With insights from TikTok, Samsung, Snap Inc., and tvScientific on VTA, we provide the benchmarks, tools, and tips needed for full-picture campaign optimization.

Sep 13, 2022

Gaming apps hop on board as CTV growth continues

Gaming is now among the top 4 categories of CTV apps across all major platforms. We lay out everything marketers need to know to leverage this emerging space.

Jun 24, 2022

How to make a mobile game app: A game maker’s guide

About to build your mobile gaming app? We’ve rounded up the top FAQs about creating a mobile game and answered them for you in this guide.

Mar 04, 2022

What is multi-touch attribution? Exploring the models and their benefits

Dive into the complex topic of multi-touch attribution. Learn about the most popular models of MTA to see which one is right for you.

  • ‹‹
  • ‹
  • 1
  • ›
  • ››

Quick Links

  • Request a demo
  • Contact Us
  • Pricing

Product

  • Pulse
  • Attribution
  • CTV AdVision
  • iOS Solutions
  • Subscription Measurement
  • ROI Measurement
  • Datascape
  • Audience Builder
  • Fraud Prevention
  • Data Protection
  • Data Residency

Why Adjust

  • Why Adjust
  • Security and Privacy
  • Partner Marketplace
  • Success Stories

Company

  • About Us
  • Careers
  • Newsroom

Resources

  • Blog
  • Webinars
  • Ebooks
  • Guides
  • Glossary
  • Partner Benchmarks
  • Adjust Help Center

© 2023 Adjust GmbH. All rights reserved

Data Preferences Legal Notice Privacy Policy CCPA Terms Forget Device Service Status