The Adjust
Mobile Measurement Glossary

Welcome to Adjust's Mobile Marketing Glossary, where you'll find everything you need to know for a successful mobile ad campaign, and beyond. New to Mobile Marketing, or trying to broaden your industry knowledge? We've defined everything from User Acquisition to Deep Linking to help you build your knowledge – get ready to learn and dive in!

K-Factor

Definition

What is K-Factor?

K-Factor as a term defines the impact that paid traffic has on organic, essentially gauging whether organic installs improve with an increase in paid activity.

Why is K-Factor important?

By measuring K-Factor, you could find that your marketing spend has a greater influence on your total number of installs than you previously thought. If K-factor can be proven as a result of your ad spend, you then have another incentive to scale up those campaigns.

An example of K-Factor in action

Say that your paid activities increase download volume, then this could have a knock-on effect of your ranking in the App or Play Store. And with that boost in rank, you could attract more organic traffic too.

K-Factor could also be improved because of an uptick in impressions, as users see your ads more frequently but download the app when they’re browsing on a store.

We performed a study on K-Factor to better understand how it works in the real world. Click here to take a look.

Related Resources

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