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Content Writer, Adjust
Alix moved from her hometown Seattle, Washington to Dublin, Ireland in 2015. Since settling down on The Emerald Isle she has worked in content across banking, fashion, telecoms, insurance, and now app advertising.
Dec 05, 2023
Out now! Exporting excellence: Dive into the global surge of Chinese apps
For Chinese app developers looking to expand globally, get actionable insights and data-driven strategies to harness the booming opportunities in emerging markets.
Nov 27, 2023
Essential steps and next-level strategies for a well-executed beta test
Dive into the world of beta testing, unraveling the latest trends and innovative approaches to maximize your testing impact before launching your app.
Nov 20, 2023
Attribution, incrementality, and MMM: The next-gen mobile marketing measurement triad
Learn how attribution, incrementality, and MMM work together to make the perfect recipe for mobile marketing triumph, from quick wins to sustainable success.
Nov 16, 2023
Adjust Ignite: Empowering app marketers with insights and innovation
Explore Adjust Ignite, an event for app marketers to connect with industry leaders, gain exclusive insights, and stay on the cutting edge of mobile.
Nov 01, 2023
Amplifying app marketing success with location-based advertising
Learn about the different types of location-based mobile marketing that are useful for app developers and marketers, including examples across verticals.
Oct 27, 2023
Mastering search engine optimization for your mobile app
Explore comprehensive SEO tactics tailored for mobile app marketers aiming to enhance their apps' visibility and success with a robust, modern strategy.
Oct 24, 2023
The ultimate list of A/B testing ideas to supercharge your mobile app growth strategy
Delve into a treasure trove of ideas for mobile app A/B testing to optimize your marketing performance and in-app experience for improved app performance metrics.
Oct 09, 2023
Say farewell to device ID dependency with privacy-preserving measurement
Learn about the history of privacy regulations in the mobile marketing industry, and how the new “triangulation” approach is the cutting edge of next-gen measurement.
Sep 22, 2023
Four ways Adjust defines innovation in mobile measurement
Discover how Adjust has emerged as a guiding force in the current privacy-centric era, elevating your marketing measurement with next-generation solutions.
Sep 14, 2023
Navigating a new era of mobile marketing measurement with incrementality testing
Your 101 guide to incrementality. Learn how to calculate incrementality, how it differs from A/B testing, and which incremental model might be the best fit.
Sep 12, 2023
The proximity power of geofencing marketing for apps
Learn the definition of geofencing marketing, what geofencing is used for, how to boost opt-in rates for geofencing consent, and tips on creating the best campaigns.
Sep 05, 2023
Crafting top-notch app store videos for maximum organic conversion
Don’t miss these key tips for success in standing out in app stores with a strong, compelling promotional video that converts.
