Alix Carman

Content Writer, Adjust

Alix moved from her hometown Seattle, Washington to Dublin, Ireland in 2015. Since settling down on The Emerald Isle she has worked in content across banking, fashion, telecoms, insurance, and now app advertising.

May 23, 2023

The shifting tides of e-commerce: Navigating the rapidly evolving e-commerce technologies

We unravel the evolution of mobile commerce trends from past to present, including social commerce and shoppable ads through VR and commercial livestreams.

May 17, 2023

Surging app demand boosts mobile marketing opportunities in INSEA

Learn how to leverage centralized data, measurement, and analytics to achieve success in INSEA’s booming mobile app market.

May 12, 2023

All roads lead to conversion: The benefits of omnichannel marketing

Learn how omnichannel differs from integrated and multichannel marketing, and how to leverage this strategy to create a seamless online and offline journey.

May 05, 2023

Mobile e-commerce user experience best practices for app developers

Your app’s e-commerce UX has a critical impact on customer satisfaction, retention, and conversion rates. Explore key elements of UX design and best practices.

May 02, 2023

Get ready for mid-May and Memorial Day app marketing opportunities

From BBQs to app stores: How Memorial Day impacts app installs and sessions. Learn which verticals are most primed to boost ads in the lead-up to Memorial Day weekend.

Apr 27, 2023

Adjust x Sensor Tower: Get game-changing insights into INSEA’s mobile app landscape

Tap into the abundant opportunities available to app marketers in INSEA. Download our ebook today for insight into the region’s gaming, fintech, shopping, and entertainment apps.

Apr 24, 2023

Mom's the word: Tips and tricks for the Mother’s Day marketing motherload

Find out which app verticals soar in installs and sessions over Mother’s Day to prepare a stellar seasonal marketing campaign this May.

Apr 17, 2023

The rich media ad-vantage for mobile app marketing success

Learn how to use rich media, a type of display advertising that marketers can leverage to improve campaign CTR and long-term user retention.

Apr 11, 2023

Getting strategic: How to curate a diversified advertising channel mix

Learn how to effectively spread your marketing efforts across multiple channels and reach a wider audience without a higher advertising cost.

Apr 05, 2023

Tuning into success: How to advertise your app on Spotify

Discover how to reach Spotify’s 489 million+ monthly active users with contextual audio and video ads. Get tips on creating an effective Spotify advertising campaign.

Mar 21, 2023

Digital banking apps are on the rise in Southeast Asia

Southeast Asia is experiencing an amplification of the global digital transformation of financial services. Learn from two banks in Vietnam and Thailand taking the lead.

Mar 10, 2023

How to create a market-leading mobile app OTT campaign on CTV

See our top tips for making a stellar OTT ad for connected TV and learn how to reach high LTV audiences via this key marketing channel.