Alix Carman

If you’re ready to bring your app to a global audience, you’ll need to have world-class (pun intended) app localization in order to succeed.

There’s a lot to love about shoppable ads: Less friction, a shorter consideration period, and high relevance. Learn which platforms and formats are currently available.

Australia is home to an eager consumer market for mobile apps. Learn the key stats mobile marketers should know about the Australian market.

Learn what steps your fintech app can take today to introduce accessibility features that will lower churn, increase retention, and improve brand loyalty.

To analyze the impact of TikTok’s entertainment-first approach to advertising, Adjust conducted a meta study to measure advertising performance across various media sources.

Despite the stock market and the crypto crashes this year, fintech apps globally are bouncing back in H2. Here are the stats you need to know.

Learn how to turn your indie game app into a success story. From launch to retaining users and engagement, we give you our top indie game marketing tips.

India’s rapid expansion of health apps poses a strong opportunity for companies entering this space. Learn the key to success for health apps in a post-COVID world.

Find out how to knock hyper-personalization out of the park with inspiration from leaders in this space.

Gaming is now among the top 4 categories of CTV apps across all major platforms. We lay out everything marketers need to know to leverage this emerging space.

We take a look at what the metaverse is (without the Meta brand name) and what it will mean for Meta’s Horizon Worlds mobile app launching later this year.

Adjust’s latest CTV partnership with mediasmart seamlessly transitions ads from campaign implementation through performance analytics.