James Haslam

Senior Content Manager, Adjust

James is Adjust's Senior Content Manager. Born Londoner, he moved to Berlin in early 2016 and found Adjust, for whom he's been working for since. James has worked as both a freelancer and within media agencies, and now he's realizing a small dream of working within a tech company.

May 27, 2020

UA management: Everything you need to know when joining a new startup

Learn the basic principles of UA management for new startups with this guide.

Mar 10, 2020

6 retargeting tips to keep users hooked

When a marketer decides to retarget users, their mindset has to shift along with their marketing methods. Find out more with Arun, our VP of Sales, Americas, in an extensive list of best practices her...

Mar 04, 2020

What makes up the mobile tech stack?

The concept of a tech stack suggests all the parts (and there are many more than we have listed so far, including visualization and automation) fit together in an orderly fashion like Legos.

Jan 29, 2020

The focus is on SEA: April’s employee story

Southeast Asia, a mobile-first region flying high on the back of exponential growth, offers the backdrop for our next employee story.

Jan 20, 2020

The surprising effects of paid marketing on organic installs

Learn everything you need to know about how organic installs impact paid advertising.

Apr 18, 2019

How deep linking works: 5 key benefits and best practices for optimal results

How can mobile marketers get deep links right? And what things should apps avoid doing, and what do they need to be wary of? There are many ways to do deep links well, and many ways to abuse them - so...

Feb 05, 2019

Universal Links and Deep Links: What's the difference?

Everything you need to know about universal links and deep linking in iOS.

Dec 06, 2017

How do China's apps perform outside of China?

Take a deep look at how China’s apps perform outside of China. Read on to discover more about what’s happening around the globe.

Dec 05, 2017

Are you ready for the GDPR?

It’s time Adjust looked at the GDPR in a little more detail, to understand what it could mean for our customers.

Nov 15, 2017

Retargeting vs. new user acquisition: Which method wins?

Retargeting works, at least that’s what we set out to prove when we started with this study.

Oct 05, 2017

Japanese gaming benchmarks: What happened in the first half of 2017

Want to find out more about Japanese app gamers, from retention rates to engagement, and we’ll take a special look at levels completed per platform. Our benchmarks cover iOS and Android, and we compar...

Sep 27, 2017

Mobile retargeting: How to succeed at remarketing with Audience Builder

Want to find out more about retargeting? What are the strategies for success, and how can Adjust help?