James Haslam

CAAF has helped bring education, the key to defending against fraud, to the masses, and allowed us to share what we’ve learned together as one group.

Multi-touch attribution has never been more in-demand, with increasing demand for in-depth data from all corners of the mobile marketing ecosystem.

The biggest unspoken truth of 2018 is this: the market often views fraud as a good thing.

Game designers—first video and now mobile—have traditionally drawn on psychology principles to pinpoint the mix of features and mechanics sure to make gameplay fun and addictive.

In many ways, app developers, like popular consumer brands in a supermarket, are locked in a fight for two scarce resources: consumer attention and shelf space.

Fortnite is the biggest game on the planet. But could it become one of the most influential distributors too?

Moving beyond the types of fraud we discussed in part 1 of our theory series, it’s time we looked at the lack of distinction between fraud solutions.

Adjust has recently been recognized in Gartner’s Market Guide for Web and Mobile App Analytics report.

Adjust is pleased to announce its membership in Google’s new Measurement Partner Program, honored by Google’s ongoing commitment to attribution standards within the industry.

Mobile ad fraud is becoming one of the most prevalent topics in the industry, and as we continue to fight app fraud, we listen to the voices of our clients to help discover how it affects them.