James Haslam

Adjust and Liftoff have partnered to deliver insights into the KPIs that power m-commerce with their latest report collaboration: The Mobile Shopping Apps Report 2020

Adjust has partnered with Unity to create a report that benchmarks hyper casual performance both pre- and post-install, while also giving marketers new to the genre a primer on what the apps are all a...

As consumer habits are shifting amid loosening restrictions around the globe, nowhere is the trend more visible than in e-commerce and online shopping.

Learn the basic principles of UA management for new startups with this guide.

Adjust is now the official and exclusive attribution partner for GameAnalytics’ new product, GameDev Toolbox.

The latest guide from Adjust, A marketer’s guide to automation promises to show you the future of automation for mobile marketing.

When a marketer decides to retarget users, their mindset has to shift along with their marketing methods. Find out more with Arun, our VP of Sales, Americas, in an extensive list of best practices her...

The concept of a tech stack suggests all the parts (and there are many more than we have listed so far, including visualization and automation) fit together in an orderly fashion like Legos.

Almost every app marketer is sure to have a Valentine’s Day campaign up their sleeve. If not, we have the data to convince you to plan for the next one.

This webinar will teach you how understanding incrementality can improve ROAS

The Back to Basics guide is designed to cut through the noise and provide newbie marketers with the essentials they need to get started.

Southeast Asia, a mobile-first region flying high on the back of exponential growth, offers the backdrop for our next employee story.