A day in the life of a UA manager with Adjust Growth Copilot

User acquisition (UA) teams handle an enormous amount of complexity. Data is fragmented, performance shifts suddenly, platform rules evolve, and creative fatigue creeps in at the worst possible time. Even the most experienced UA managers spend large portions of their day collecting data, troubleshooting discrepancies, and stitching together insights from multiple sources.

Adjust Growth Copilot is built to change that. Instead of searching for answers across dashboards and spreadsheets, UA managers get a unified view of their ecosystem with automated insights, proactive recommendations, and tools that accelerate analysis and action. The result is a workday that moves with more clarity and far less friction.

UA workflows include distinct functional areas where better visibility and streamlined processes can meaningfully improve outcomes. Below is a simple snapshot of what this shift looks like.

UA managers typically start their day by checking performance and pacing. Without a centralized system, this means hopping between attribution dashboards, partner platforms, and internal spreadsheets. Even identifying whether a spike or dip is meaningful can take half the morning.

Growth Copilot brings all core signals into a single view. The system highlights anomalies, validates attribution signals, and summarizes shifts in performance so teams can understand what changed and why. Instead of scanning dashboards, UA managers begin their day with a clear list of what deserves attention and what actions are recommended next.

Creative performance has become one of the biggest levers of mobile growth. Yet identifying fatigue, separating signal from noise, and deciding when to refresh or scale often requires manual exports and hours of interpretation.

Growth Copilot streamlines this by monitoring each creative's lifecycle, surfacing fatigue patterns early, and verifying sample sizes for reliable evaluation. Winning assets can be identified quickly and scaled with confidence, while the system recommends refresh opportunities and variant ideas. UA teams regain time to focus on ideation, not just diagnosis.

Many teams rely on BI pipelines or custom sheets to understand cohort value. This creates bottlenecks and often results in insights arriving too late to influence spend.

Growth Copilot automatically tracks cohorts across channels, geos, and platforms. Predictive and actual payback windows appear side by side, helping UA managers quickly assess efficiency and future value. Because insights are updated continuously, teams can refine their CAC targets and scale decisions with far greater precision.

Running channel or partner tests is essential, but the process can be slow and error-prone when every step is manual. Missed KPIs or incomplete tracking often lead to lost learnings or repeated experiments.

Growth Copilot provides the insight needed to easily build test templates with real-time diagnostics and automated summaries that can be used to render clear pass or fail results. Every test can then end with next-step recommendations so the learning loop closes properly and feeds future decisions.

Budget planning is one of the most time-intensive parts of UA. Modeling ROAS, estimating marginal efficiency, and building scenario plans can take hours. Manually pushing these decisions into platforms adds another layer of operational drag.

Growth Copilot automates the heavy lifting by visualizing ROAS curves, running forecasts using built-in models, and producing recommended budget shifts across channels. Teams get a clear sense of expected outcomes before making changes, and plans can be pushed into execution-ready formats.

Adjust Growth Copilot is not just a tool for retrieving data. It is a system designed to help UA managers make faster, better decisions by removing the friction that slows teams down today. With automated insights and a natural language interface, marketers can spend more time on strategy and creative thinking and less time on mechanical tasks or waiting on reports.

If the reality of UA has felt increasingly complex or fragmented, Growth Copilot brings back clarity, confidence, and focus. It turns a reactive workflow into a proactive one, enabling data-driven growth at a pace that matches the modern mobile ecosystem.

For more information on Growth Copilot or to learn how Adjust can help you grow your app business, from attribution to deep linking, fraud prevention, and beyond, request a demo today.