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Expand your horizons and power up PC and console games measurement.
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Ebook
Mobile app trends: 2024 edition
Media mix modeling (MMM) guide
PC and console growth marketing guide
Gaming app insights report
Jun 13, 2024
AdAttributionKit vs. SKAdNetwork: Everything you need to know
Learn how Apple’s AdAttributionKit Framework differs from SKAN, what it means for mobile marketers and developers, and the new features it brings, including re-engagement.
Jun 10, 2024
WWDC24: AdAttributionKit, Apple Intelligence, privacy, and more
All the most important bits from Apple’s Worldwide Developers Conference (WWDC) 2024, including key announcements on SKAN 5 (AdAttributionKit), AI, and privacy.
May 29, 2024
Out now! Mobile app trends spotlight edition: Turkey
Dive into the latest mobile app trends and benchmarks from Turkey in the second issue of our spotlight series, offering quick, actionable insights.
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Jun 11, 2024
Why you need a consent management platform (CMP)
What are consent management platforms (CMPs) and how do they benefit mobile marketers? Get the lowdown on one of today’s mobile marketing hot topics.
Jun 07, 2024
Best practices for optimizing in-app banner ads
Back in favor, learn how the next generation of in-app banner apps uses rich media and AI to raise awareness amongst your target audience.
Jun 06, 2024
Exploring the success of Chinese AI apps in the domestic and global market
AI integration is becoming essential for mobile apps. Discover how Chinese AI apps are revolutionizing the market and the role of next-gen analytics in scalable growth
Jun 04, 2024
The global rise of China’s short drama apps
The multi-billion-dollar short drama market in China is focusing on global expansion. Discover how addictive drama and large marketing budgets are attracting international viewers.
May 31, 2024
Universal links vs. deep links: What's the difference?
Explore how universal links boost app engagement and conversions in iOS. Learn the differences between deep links and universal links and how to set them up effectively.
May 30, 2024
How to make an idle game: Everything you need to know about incremental mobile games
With simple yet substantial in-game experiences and a well-retained audience, idle games offer an easy-to-build alternative to hyper-casuals.