Adjust taps seasoned mobile growth executive Moshi Blum to oversee expansion in Israel

Joshua Grandy

Aug 27, 2019

Dubbed the “Startup Nation,” Israel is home to more than 6,000 startups, and hosts R&D bases to more than 300 global technology companies. It’s where the cutting-edge tech action is. It’s also where we are boosting our presence — most recently with the addition of mobile marketing expert Moshi Blum, who is now Adjust’s General Manager, Israel. Moshi will help us accelerate our growth in the market and build out our team in Tel Aviv.

Moshi joins us from Rakuten Viber, one of the world’s largest communication platforms. As Head of User Acquisition and Growth, he utilized both organic and paid strategies to drive app growth, while also overseeing the retention of more than 900 million users worldwide. He has nearly a decade’s experience in business development, marketing and sales, with a specialization in mobile growth. Before Viber, Moshi was Head of Social at Moburst, an Israeli-based company helping brands and startups grow their mobile business.

“Even before joining Adjust, I’ve always been one of its biggest advocates,” Moshi commented on his appointment. “I’m honored to help Adjust grow its team in Tel Aviv and strengthen its footprint in the Israeli market. Our goal is to assist companies in growing their businesses through providing mobile marketing, campaign management and fraud prevention solutions.”

Having Moshi join us is another milestone in what has been a remarkable year for Adjust. We started off 2019 by acquiring two companies. One of these is Israel-based cybersecurity and AI startup Unbotify, which Fast Company hailed as ”Israel's most innovative company in 2017,” and Gartner recognized on its "2018 Cool Vendors in Advertising” list. With Unbotify, we started our Tel Aviv office and have deepened our relationships in Israel.

“As a major tech hub, Israel is a great place for us to expand our presence,” said Christian Henschel, co-founder and CEO of Adjust. “With his vast experience in mobile marketing Moshi will help Adjust leverage its culture of innovation and establish a strong foothold in the Israeli market.”

Moshi will oversee our talented team in Israel and play an instrumental role in extending Adjust’s global vision to make marketing simpler, smarter and more secure.

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