Perspectives

Executive blog of Adjust's founders

Recently there has been a surge in demand for attribution without having a SDK in place - we take a look at some common reasons against it

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May 5, 2020
To SDK or not to SDK: Understanding the need for server to server

Advancements in automation, an end to in-app bot attacks and more contextual ads: Adjust’s top six mobile app marketing trends for 2020 and beyond

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Jan 8, 2020
Mobile marketing trends in 2020 and beyond

Data sharing can be an exercise in giving too much of your information away to third parties. Find out how Adjust is trying to change the status quo.

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Nov 4, 2019
Why data sharing needs to change

What impact does the CCPA have for you as an app marketer? What are your users’ rights and what are your duties when processing their personal data?

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Sep 24, 2019
Understanding the CCPA

For many Adjust clients the retention rate, specifically “Day 1”, is a vital indicator of campaign performance, yet discussion on the definition and calculation of this widely-adopted metric is scarce...

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Sep 23, 2019
Retention rates and other lies

In the second of our CTO's Paul Müller's series, we explain why we will never release a feature that relies on selling user data

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Aug 23, 2019
Why Adjust does not offer "people-based attribution"

In this short article, we will cover how Adjust keeps our data secure, and why a closed source SDK is not harder to spoof than an open-source SDK. Learn more.

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Aug 7, 2019
SDK Spoofing, and open vs. closed-source technology

Today we’re taking the next logical step in cleaning up our industry and protecting our clients. We’re doing this by asserting what should be a very obvious standard: that for every click, there must ...

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Feb 12, 2019
We need proof: Why every click needs an impression

The days of fingerprinting having a place in the default attribution waterfall are over.

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Feb 5, 2019
Why we're making fingerprinting opt-in

The mobile industry is turning towards multi-touch - but what does the real solution look like?

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Oct 24, 2018
What’s wrong with multi-touch attribution?

Spoofed attributions are as old as attribution itself. As soon as it was clear that there was a chance to randomly steal credit for users installing an app organically...

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Sep 5, 2018
What’s going into Distribution Modeling 2.0

For many, machine learning is just a catch-all buzzword. After all, you could say it’s just a bunch of ‘if statements’, and (in some cases) you wouldn’t be too far off.

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Aug 7, 2018
Is machine learning the answer to fraud? Mobile fraud theory, part 3
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