Case Study

How Netmarble acquired 2 million users in less than 3 months

When Netmarble released Travelling Millionaire, their marketing strategy included mobile acquisition campaigns, TV advertorials and banners, outdoor advertising, and a combination of viral videos and influencer marketing. They used Adjust to monitor the success of each of their marketing channels in real-time and to measure user retention, ROI, sessions and other KPIs – all the way to 2 million downloads.

You'll learn how Netmarble:

  1. Optimized to an 82% decrease in CPI
  2. Strategically used tracker URLs across their marketing and influencer channels
  3. Used Adjust's integrated partners to run seamless campaigns on Facebook, Google, Twitter, YouTube, Instagram and non-incent mobile ad networks

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After fully localizing the content, their target was to reach 1 million players after launch in Turkey. Netmarble’s approach included mobile acquisition campaigns, TV advertorials and banners, outdoor advertising, and a combination of viral videos and influencer marketing. They needed to monitor the success of each of their marketing channels in real-time and to measure user retention, ROI, sessions and other KPIs.

Mr. Aras Şenyüz, EMEA Mobile & Marketing Director, Netmarble
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Netmarble Turkey, an office of Netmarble Games centered in Istanbul, provides services for game developing, mobile game publishing, marketing, localization, PR as well as QA and IT for gaming and internet sectors. In May 2015, Netmarble Turkey released their new mobile game “Paramanya / Travelling Millionaire” in the Turkish and MENA markets. Travelling Millionaire is a fully localized version of the popular Korean game Modoo Marble (published in 2013 by Netmarble Games), which has more than 82 million users globally and remains one of the top 10 grossing games in South East Asia.

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