Katie Madding

CPO, Adjust

Jun 9, 2022

SKAdNetwork 4.0 explained and Adjust’s privacy vision for 2022 and beyond

Adjust CPO, Katie Madding reviews Apple’s 2022 updates to SKAdNetwork and shares Adjust’s vision for our next-generation measurement solutions.

Jul 22, 2021

How to build a subscription app analytics strategy on iOS 14.5+

While only 1% of apps monetize with subscriptions, over 90% of mobile consumer spend comes from subscription apps. With so much revenue at stake, it’s vital to have a post-IDFA plan.

Jul 8, 2021

How to monetize with IAP on iOS 14.5+

While having less deterministic data to rely on post IDFA has made data-driven decision making more difficult - there are sound strategies you can rely on to make the most of the data you have and to ...

Jun 23, 2021

iOS 14.5+: attribution in the first 24 hours - what matters

The first 24 hours are the most important when working with Apple’s SKAdNetwork, and how you set up your conversion value strategy is the key to successfully acquiring high LTV users.

Apr 30, 2021

Monetizing games with ad revenue after iOS 14.5

In this blog we summarise some of the advice for gaming apps. For detailed explanations of these topics, make sure to browse our new guide.

Mar 15, 2021

Empowering your growth through iOS 14: Adjust’s solution

Read here to see how Adjust plans to make marketing in iOS 14 as easy as possible for you with our conversion modeling, SKAdNetwork and ATT solutions.

Feb 11, 2021

Opt-In Design Do’s & Don’ts for Apple’s App Tracking Transparency (ATT) on iOS 14

A breakdown of what we now about opt-in rates in iOS 14 and some advice on how to ensure your app is optimized for the new paradigm

Feb 1, 2021

Apple on SKAdNetwork and Private Click Measurement: What you need to know

Apple has released more details on its upcoming privacy changes - learn what this means for your app here.

Jan 21, 2021

Adjust sets you up for iOS 14 success with our latest SDK update

We launched our latest iOS SDK, which is the latest step in our project plan to set marketers up for success with innovative, privacy-centric solutions for the months ahead.

Dec 16, 2020

UX at Adjust: Putting cross-functionality at the heart of our development process

Adjust’s UX team credits its success to working cross-functionally - read on to see how your experience with the Adjust product is shaped.

Oct 16, 2020

Gain user trust - and their opt-in: A/B testing best practices and analysis

Our latest blog post on iOS 14 looks at user views on data privacy and best practises for A/B testing your opt-in strategies.

Aug 19, 2020

Getting ready for iOS 14 with Adjust’s newest SDK

Make sure to alert your developers to all the possibilities offered by Adjust’s latest SDK