Katie Madding

Adjust’s CPO, Katie Madding shares advice for app marketing campaign management. Get 6 insights to help you work smarter and faster this year.

We answer your top four questions on Google Privacy Sandbox, explore everything we know so far, and take a look at the beta launch.

Dive into SKAN 4.0, unpack its features and opportunities, learn what’s changed, what to expect, and how to take your next strategic steps for success on iOS.

As Adjust continues its commitment to next-generation measurement solutions, we’re proud to be working with Google on the Privacy Sandbox.

We take a look at the announcements and information from Apple’s live ‘Far Out’ event on September 7, 2022 and analyze everything mobile marketers need to know.

Combining ATT and SKAN data for all-in-one or single-source reporting is based on estimations and flawed calculations, and comes at the price of a full bit.

Adjust CPO, Katie Madding reviews Apple’s 2022 updates to SKAdNetwork and shares Adjust’s vision for our next-generation measurement solutions.

While only 1% of apps monetize with subscriptions, over 90% of mobile consumer spend comes from subscription apps. With so much revenue at stake, it’s vital to have a post-IDFA plan.

While having less deterministic data to rely on post IDFA has made data-driven decision making more difficult - there are sound strategies you can rely on to make the most of the data you have and to ...

The first 24 hours are the most important when working with Apple’s SKAdNetwork, and how you set up your conversion value strategy is the key to successfully acquiring high LTV users.

In this blog we summarise some of the advice for gaming apps. For detailed explanations of these topics, make sure to browse our new guide.

Read here to see how Adjust plans to make marketing in iOS 14 as easy as possible for you with our conversion modeling, SKAdNetwork and ATT solutions.