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CPO, Adjust
Check every content written by Katie Madding for Adjust.com. Continue learning with Adjust Blog.
May 03, 2023
How to stay on top of your app campaigns in 2023
Adjust’s CPO, Katie Madding shares advice for app marketing campaign management. Get 6 insights to help you work smarter and faster this year.
Feb 27, 2023
What Google Privacy Sandbox on Android’s beta launch means for app marketers
We answer your top four questions on Google Privacy Sandbox, explore everything we know so far, and take a look at the beta launch.
Oct 27, 2022
SKAdNetwork 4.0 has launched: Here’s everything you need to know
Dive into SKAN 4.0, unpack its features and opportunities, learn what’s changed, what to expect, and how to take your next strategic steps for success on iOS.
Oct 10, 2022
Adjust highlighted as an early tester of the Google Privacy Sandbox at DMEXCO 2022
As Adjust continues its commitment to next-generation measurement solutions, we’re proud to be working with Google on the Privacy Sandbox.
Sep 08, 2022
Apple’s ‘Far Out’ event, iPhone 14, iOS 16, and more
We take a look at the announcements and information from Apple’s live ‘Far Out’ event on September 7, 2022 and analyze everything mobile marketers need to know.
Aug 15, 2022
Is the loss of a full bit really worth it? The truth on single-source iOS 14.5+ attribution
Combining ATT and SKAN data for all-in-one or single-source reporting is based on estimations and flawed calculations, and comes at the price of a full bit.
Jun 09, 2022
SKAdNetwork 4.0 explained and Adjust’s privacy vision for 2022 and beyond
Adjust CPO, Katie Madding reviews Apple’s 2022 updates to SKAdNetwork and shares Adjust’s vision for our next-generation measurement solutions.
Jul 22, 2021
How to build a subscription app analytics strategy on iOS 14.5+
While only 1% of apps monetize with subscriptions, over 90% of mobile consumer spend comes from subscription apps. With so much revenue at stake, it’s vital to have a post-IDFA plan.
Jul 08, 2021
How to monetize with IAP on iOS 14.5+
While having less deterministic data to rely on post IDFA has made data-driven decision making more difficult - there are sound strategies you can rely on to make the most of the data you have and to ...
Jun 23, 2021
iOS 14.5+: attribution in the first 24 hours - what matters
The first 24 hours are the most important when working with Apple’s SKAdNetwork, and how you set up your conversion value strategy is the key to successfully acquiring high LTV users.
Apr 30, 2021
Monetizing games with ad revenue after iOS 14.5
In this blog we summarise some of the advice for gaming apps. For detailed explanations of these topics, make sure to browse our new guide.
Mar 15, 2021
Empowering your growth through iOS 14: Adjust’s solution
Read here to see how Adjust plans to make marketing in iOS 14 as easy as possible for you with our conversion modeling, SKAdNetwork and ATT solutions.