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Mobile App Trends 2022
Jun 9, 2022
Adjust CPO, Katie Madding reviews Apple’s 2022 updates to SKAdNetwork and shares Adjust’s vision for our next-generation measurement solutions.
Jul 22, 2021
While only 1% of apps monetize with subscriptions, over 90% of mobile consumer spend comes from subscription apps. With so much revenue at stake, it’s vital to have a post-IDFA plan.
Jul 8, 2021
While having less deterministic data to rely on post IDFA has made data-driven decision making more difficult - there are sound strategies you can rely on to make the most of the data you have and to ...
Jun 23, 2021
The first 24 hours are the most important when working with Apple’s SKAdNetwork, and how you set up your conversion value strategy is the key to successfully acquiring high LTV users.
Apr 30, 2021
In this blog we summarise some of the advice for gaming apps. For detailed explanations of these topics, make sure to browse our new guide.
Mar 15, 2021
Read here to see how Adjust plans to make marketing in iOS 14 as easy as possible for you with our conversion modeling, SKAdNetwork and ATT solutions.
Feb 11, 2021
A breakdown of what we now about opt-in rates in iOS 14 and some advice on how to ensure your app is optimized for the new paradigm
Feb 1, 2021
Apple has released more details on its upcoming privacy changes - learn what this means for your app here.
Jan 21, 2021
We launched our latest iOS SDK, which is the latest step in our project plan to set marketers up for success with innovative, privacy-centric solutions for the months ahead.
Dec 16, 2020
Adjust’s UX team credits its success to working cross-functionally - read on to see how your experience with the Adjust product is shaped.
Oct 16, 2020
Our latest blog post on iOS 14 looks at user views on data privacy and best practises for A/B testing your opt-in strategies.
Aug 19, 2020
Make sure to alert your developers to all the possibilities offered by Adjust’s latest SDK
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