While only 1% of apps monetize with subscriptions, over 90% of mobile consumer spend comes from subscription apps. With so much revenue at stake, it’s vital to have a post-IDFA plan.

While having less deterministic data to rely on post IDFA has made data-driven decision making more difficult - there are sound strategies you can rely on to make the most of the data you have and to ...

The first 24 hours are the most important when working with Apple’s SKAdNetwork, and how you set up your conversion value strategy is the key to successfully acquiring high LTV users.

In this blog we summarise some of the advice for gaming apps. For detailed explanations of these topics, make sure to browse our new guide.

Read here to see how Adjust plans to make marketing in iOS 14 as easy as possible for you with our conversion modeling, SKAdNetwork and ATT solutions.

A breakdown of what we now about opt-in rates in iOS 14 and some advice on how to ensure your app is optimized for the new paradigm

Apple has released more details on its upcoming privacy changes - learn what this means for your app here.

We launched our latest iOS SDK, which is the latest step in our project plan to set marketers up for success with innovative, privacy-centric solutions for the months ahead.

Adjust’s UX team credits its success to working cross-functionally - read on to see how your experience with the Adjust product is shaped.

Our latest blog post on iOS 14 looks at user views on data privacy and best practises for A/B testing your opt-in strategies.

To prepare you for the upcoming data privacy changes on iOS 14, we help you find the best UX approach to secure user opt-in.

Make sure to alert your developers to all the possibilities offered by Adjust’s latest SDK