The Adjust
Mobile Measurement Glossary

Welcome to Adjust's Mobile Marketing Glossary, where you'll find everything you need to know for a successful mobile ad campaign, and beyond. New to Mobile Marketing, or trying to broaden your industry knowledge? We've defined everything from User Acquisition to Deep Linking to help you build your knowledge – get ready to learn and dive in!

View-Through Attribution

Definition

What is View-Through Attribution?

View-through attribution, also known as impression tracking, is the name we use for showing that an impression has led to an eventual install. Sometimes there’s a gap between when a user spots an ad (such as a banner) and when they install an app. Traditionally this would mean that you wouldn’t be able to understand if your ads have been effective in convincing a user to install. With view-through attribution, you can show which impressions may lead to installs.


Why is View-Through Attribution Important?

Without view-through attribution your organics would seemingly increase, as you wouldn’t be able to attribute impressions. As impressions have less engagement than clicks, it’s important to acknowledge that there’s a reduced likelihood that an impression could create an install. However, for same day installs, it can be suggested that the advert had something to do with the install, but anything from interference to user preference could prevent interaction. That’s why attribution windows on view-through attribution are much shorter.

Impression tracking also means you can find out just how valuable your campaigns are along the buyer journey, not just at the beginning or end.


View-Through Attribution and Adjust

With Adjust, you can define your attribution window on any impression, or deeper interaction. Combined with analytics you can gain a deeper understanding of what works (and what doesn’t) with comprehensive tracking.

Within our dashboard you are able to separate click-based and impression-based installs for easier analysis. Furthermore, you can go partner-specific, and choose who you’d like to advertise with from a variety of global networks.

For more information on view-through attribution, click here.

Related Resources

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