Smarter decisions, faster: How to use Adjust Growth Copilot for real marketing impact

App marketers have to move fast, but as data volumes grow, it’s becoming harder to see what matters and where to act. This is where Adjust Growth Copilot, your AI-powered partner for smarter app growth, comes in.

Built on Adjust’s trusted measurement infrastructure, it gives marketers instant, actionable answers to performance questions. No more digging through dashboards to build reports or waiting for data teams.

By turning natural language questions into clear, contextual insights, Growth Copilot helps you move from data to decisions in seconds.

Here’s some of the top ways app marketers are using it to work faster, stay agile, and grow smarter.

The challenge: Understanding which campaigns are performing, and why, can take hours of report building and spreadsheet work.

Ask: “How are my campaigns performing this week?”

Adjust Growth Copilot delivers:

• A quick performance summary highlighting top campaigns by ROAS and retention.
• Alerts for potential data issues, like campaigns showing zero spend.
• Context on underperforming campaigns and prompts to dig deeper at the creative or channel level.

The challenge: Data gaps, sudden drops, or unusual spikes can go unnoticed until they affect performance.

Ask: “Did anything unusual happen in my data yesterday?”

Adjust Growth Copilot delivers:

• Detection of missing data or import errors.
• Alerts for anomalies like sharp CPI increases, sudden spend spikes, or conversion drops.
• Context around what might be causing the change, e.g. creative fatigue, tracking issues, or budget shifts.

Why it matters: Growth Copilot helps you understand your numbers and take action before small problems become costly ones.

The challenge: Finding the most efficient acquisition channels often means exporting data and running manual comparisons.

Ask: “Which channels had the lowest CPI this week?”

Adjust Growth Copilot delivers:

• Ranked channel performance with CPI, ROAS, and conversion efficiency.
• Insights into which networks are scaling efficiently and which need budget optimization.
• Contextual recommendations, such as shifting spend toward channels with strong retention or lower CPAs.

The challenge: Creative fatigue happens fast, and marketers need to know which assets are driving installs and engagement.

Ask: “Which creatives performed best in EMEA last quarter?”

Adjust Growth Copilot delivers:

• A ranked breakdown of creative performance by region and channel.
• Insights on which formats (video, playable, or rewarded) perform best.
• Patterns across audience segments to guide future creative strategy.

Why it matters: Growth Copilot turns creative testing into an always-on, data-backed process, helping you scale what resonates and retire what doesn’t.

The challenge: Budget pacing and forecasting often require manual modeling and historical trend analysis.

Ask: “Can you forecast our ad spend until end-of-month at the current rate?”

Adjust Growth Copilot delivers:

• Real-time projections based on current spend trends.
• Alerts if you’re likely to over- or underspend versus target.
• Suggestions for optimizing pacing and ROI.

The challenge: App marketers often know what happened, but not why.

Ask: “What trends should I be aware of across my channels?”

Adjust Growth Copilot delivers:

• Full-funnel insights from acquisition through retention.
• Explanations of anomalies, correlations, and shifts in behavior.
• Recommendations for next steps, like optimizing onboarding or re-engaging high-value users.

Why it matters: With Growth Copilot, you get performance reporting and an extra layer of analysis that helps you understand it.

Adjust Growth Copilot transforms how marketers work with data. It connects directly to your trusted Adjust measurement infrastructure, delivering answers that are clear, contextual, and grounded in your reality.

Instead of spending hours interpreting dashboards, marketers can now simply ask questions and get the insights they need, instantly.

Growth Copilot turns complex data into confident decisions, so you can focus on what matters most: growing your app.

To get started, reach out to your Adjust contact person or request a demo today.